As the Franchise Sr Account Specialist, he optimizes store performance, driving franchise channel profitability through strategic initiatives. His key responsibilities include spearheading efforts to boost comp productivity (ns/sqm), reduce franchisee partner Trade Terms, and exceed profitability expectations. Serving as the primary point of contact for franchisee partners, he ensures Accountability, Efficiency, and Simplicity in channel operations, offering optimal support. He shares best practices from Own retail, strengthens retail execution, and consistently achieves or surpasses commercial goals, KPIs, and builds Brand equity.In his role, he leads responsibility to meet or exceed Retail Sales, KPIs, and Comp Growth against planned Budgets for Franchisee-run Mono brand Stores, aligning outcomes with company expectations. Driving Franchisee Performance, he sets objectives, strategies, and tactics, allocates resources, and ensures translation into action plans within the franchisee organization's framework.Regular visits to top stores facilitate the evaluation of proper execution of policies, procedures, and directives. Learnings from these visits are replicated in 100% of the partner store portfolio for an optimized consumer experience. Additionally, he creates best practices in coordination with franchisee VM, Merchandising, and Own retail teams, amplifying opportunities across the channel. His oversight includes monitoring financial and accounting processes related to franchisees, developing and implementing strategies for compliance with guidelines.In his pivotal role, he drives operational excellence within the franchise channel, ensuring the achievement of company expectation targets. Open to connecting with industry professionals, he is keen on exploring new opportunities for growth and collaboration.

Senior Specialist Marketing Operations is key within the Marketing team to ensure a correct go-to-market.He oversees Support growth by efficiently maintaining the Article Master Data in official country-ranging systems. Additionally, he has knowledge in Systems (RMA, SAP, DMT, Sysphera) to provide support and refreshment training, furthermore, set up seasonal assumptions in the Range simulation tool based on DP input (sysphera), and set up RMA seasonal assumptions for accurate calculations.He oversees the budget of his area, also in charge of the information of the samples in the following seasons, creating insights that can generated value for the company related with articles, time in store and more information.

Business Intelligence Engineer, he is in charge of analyzing data for the improvement of the company, has knowledge of SQL, Salesforce Marketing Cloud, Dynamic Yield and Google Cloud Platform. In the CRM and Direct Marketing area, he manages the communication of the business lines of Men's and Women's Apparel, as well as Beauty and Accessories. Additionally he is in charge of the generation of automatic mailings to users depending on their behavior. On the other hand, he is in charge of managing different focuses of Omnichannel and new customer typology.He is also in charge of the personalization of Falabella's website and the A/B Testing through the Dynamic Yield platform. All this focused on improving the customer journey and conversion rate.

Intern in the Business Intelligence area, where he is in charge of the communication of email marketing campaigns and sending automation according to customer behavior. Seeking to generate a more personalized customer experience. He has generated reports in Power BI and with great management of the Salesforce Marketing Cloud platform.Within the CRM area. Responsible for the communication of footwear, beauty and clothing products for men, women and children.