With over 36 years of experience in the public sector, I am a seasoned strategic communications and community relations professional who worked on the development and execution of HDB's stakeholder engagement initiatives; and also worked on numerous initiatives in media relations, publicity programmes, events management, and community bonding. As the Principal Corporate Communications Manager, I am instrumental in strategising and delivering effective and impactful messages, for eg, on public housing affordability, lease buy-back schemes for the elderly, etc. I have extensive experience in managing strategic and crisis communications issues at the national level, working with key public sector committees and task forces. In addition, I have conducted corporate communications training for middle managers and nurtured close relationships with local and international media contacts. My passion is to connect and serve the diverse and dynamic communities in Singapore through HDB's vision of providing affordable homes of quality and value; creating vibrant and sustainable towns; and promoting the building of active and cohesive communities.