Daniel Damico Email & Phone Number

Boston, MA, US

Boston, Massachusetts, United States

Developing content strategies that are easy to implement and break through the noise to build mighty communities of super fans online.By applying a pragmatic project management approach and scalable marketing tactics, I help people and companies come up with content that builds authority, creates connection and provides value to positively impact their.

Greater Boston Area

Spearheaded a digital transformation for one of the most iconic brands in the world, overseeing cross-functional teams of marketers and social media rockstars to execute end-to-end integrated digital marketing campaigns that sparked emotional connection and resulted in a 40% uptick in brand love indicatives.Through a pragmatic data-driven approach.

São Paulo Area, Brazil

São Paulo Area, Brazil

São Paulo Area, Brazil

In charge of building the digital landscape for the company in Brazil, overhauling the way social media and overall digital touch points were approached. Developed a strategic plan to elevate the brand in Brazil based on social monitoring/listening and effective measurement. Created new local campaigns that increased engagement, relevance and brand.

Greater New York City Area

Created a strategic step-by-step digital marketing plan from scratch, prioritizing owned and lead-generation platforms over services like Booking.com, identifying key demographic and geographic target groups that led to improved margins, brand awareness and boosted occupancy rates.

São Paulo Area, Brazil

Brand architecture optimization and portfolio rationalization; identified key opportunities to meet the aggressive expansion goals, both on B2B and B2C, providing a detailed strategic transition plan to reposition and strengthen the brands.

São Paulo Area, Brazil

Planned, developed and implemented new brand and product campaigns from start to finish, creating detailed and comprehensive briefs, overseeing media negotiations and following up with consumer research. Pioneered award-winning digital communications; shortlisted in Cannes.

• Developed new strategies, products and digital platforms to revert losses within the magazine business, bringing magazines for iOS and Android devices, improving sales and financial performance
• Planned and implemented local activations and monthly events, establishing regional partnerships with distributors to increase local awareness

Led cross-functional product development projects for both kids and adults brands, strongly relying on marketing research data to improve P&L. Changed the way digital marketing was seen by the executives, activating avant-garde influencer marketing projects and digital activations before it was cool. Expanded and rationalized product portfolio, leading to.

• Monitored sales performance for men’s magazines; P&L analysis to make new projects viable;
• Active participation in special projects and new media formats development, measuring results for clients; events and consumer promotions at magazines and at their websites.

Certificate, Marketing Management

Advanced certificate focused on the management issues facing senior marketing managers.

Master’S Degree, Business Administration And Management, General

Bachelor, Marketing & Communication

Graduated with Honors with the best Course's Final Exam of the year, 2008. Played for 4 years in the basketball team, being the MVP during.

High School, General Studies