Svp Creative Director
My journey with what started conceptually as a new path forward for social media commerce morphed into a focus on 3D live social spatial computing (aka metaverse) experiences. As with any startup, I wore many hats, with a primary focus on providing product and design leadership laying the groundwork for payments, social commerce, group chat and messaging as well as discovery. I also provided clearer definition and streamlining for our development process, design process and asset delivery. Later as our company grew and acquired two other companies, my role grew from Head of Product into the inclusion of an increasingly creative path, I provided creative direction with a world-class designer to create an iconic brand logo and system for our new combined venture into the world of entertainment and spatial computing, XR-based experiences. During my tenure we successfully grew the company from a $250MM to a $1.85B valuation with a successful target rev of $100MM by Q1’23.