- Produced research-based marketing strategies for leading firms and organizations in Manitoba.- Conducted market segmentation, composed value proposition and key messaging based on thorough market research initiatives and competitive analysis.- Designed successful go-to-market plans that expanded visibility of products and services.- Mapped customer journeys and sales processes for forward-thinking clients.- Led the development of marketing and executive dashboards that allow companies to centralize and monitor data, obtain insights and make decisions based on facts.

- Steered end-to-end business development process from client acquisition to marketing and sales, growing the business from zero to multiple projects running simultaneously. - Led strategic and tactical planning for a portfolio of innovative brands, aligning commercialization strategies with vision and business goals and focusing on lead generation and sales.- Optimized decision-making and business planning strategies by implementing a sophisticated mix of analytics, business intelligence and web-based tools that transformed raw data into multi-channel marketing initiatives.- Analyzed sales cycles and developed initiatives by coordinating marketing, research & development (R&D) and sales teams.- Allowed clients to better streamline business operations, successfully leading commercialization initiatives that switched from product-oriented approach to solution-oriented offers.- Audited, created and promoted content assets aligned to the needs of the targeted market segment as well as their stage in the buying journey (such as, but not limited to, calls-to-action, infographics, white papers, webinars, brochures, articles, blogs, social media posts, content for landing pages, trade shows displays).- Interpreted data analytics to understand the audience’s perception, monitoring results, website traffic and trends, user interest and other key performance indicators (using Google Analytics, marketing automation software, social media management tools, GoogleAds and other specialized tools).- Directed an international team of specialists in a variety of projects, meeting deadlines, budgets and clients’ expectations.

- Generated content marketing assets for global tech companies based in Silicon Valley.- Scoped and budgeted projects to support sales.

- Envisioned, designed and implemented innovative data-driven methodologies that consistently identified and engaged individuals in niche target markets. - Provided the management team with data-based recommendations used to validate the introduction of technology products and features, as well as product launches, to the market.- Identified factors to optimize products and services during R&D and market launch stages through market research initiatives.- Integrated efforts across different departments (cross-functional teamwork), breaking down silos of skills and expertise to create world-class products.- Communicated value and positioning to the sales team. - Developed content strategies including sales support tools aligned with business goals and plans. - - Strategically distributed the material through multi-channel marketing campaigns, online and offline.- Designed and coordinated various international business development initiatives from public relations and marketing campaigns to trade shows to recruitment and training of resellers.- Initiated and successfully negotiated a variety of strategic alliances with international partners.

- Reestablished the presence of the Technion in Winnipeg.- Developed and implemented a local strategy and operational plan designed to pursue the national strategy. - Recruited, developed and coordinated volunteers; coordinated human and material resources to ensure the effective operation of the chapter.- Designed, developed and implemented the Major Gifts program, reporting to the National office.- Increased the membership enrollment.- Organized cocktail receptions with leading professors/speakers.- Nurtured relationships and stewardship of donors and potential donors.

- Account management- Managed CRM system- Developed promotional pieces

- Managed the relationship with the media for high-tech enterprises including Xerox, Novell, Veritas Software (now Symantec) and Acer, among others- Organized press conferences and events for journalists - Organized media tours