With over 25 years of experience in building and transforming brands and businesses globally and in the US, I am the Global Executive Director of the International Advertising Association (IAA), the largest and most diverse network of marketing and advertising professionals representing all sectors of the industry, as well as universities and governments. I oversee the business strategy and operations of IAA across 56 countries, serving as the Global Compass in the Marketing Communications community.I am passionate about creating a better world through purpose, creativity, and digital transformation, and I collaborate with governments and stakeholders to build a smarter and more responsible ecosystem for brands. I have expertise in non-profit, technology, luxury, beauty, fashion, CPG, and real estate categories, and I have a track record of delivering excellence in business and brand strategies, new business development, product launch, digital innovation, and multinational team management. I am also a CEO/CMO advisor, speaker, and board member of ACT Responsible, a non-profit organization that promotes social and environmental causes through advertising.