ACT Responsible

ACT stands for Advertising Community Together. We are an international NGO founded in 2001, dedicated to highlighting the role and responsibility of the advertising industry in promoting awareness of social and environmental issues and prioritizing sustainability within the industry. We gather in our ACT Community visionary leaders committed to using the power of creativity to accelerate positive change. Advertising is a powerful tool for educating and making a meaningful difference. It’s our duty to use it as a force for Good and sustainable impact. Since inception we curate the finest creative campaigns from around the world that address social and environmental issues in our database of Good Ads, a real source of inspiration aiming to stimulate production, foster conversations, and share best practices. Our actions keep the industry’s social and environmental responsibilities at the forefront of conversations pushing it to grow stronger and wiser. We advocate for the power of creativity to drive transformation toward a fairer, more responsible future.