Dagmar S. Email & Phone Number

- Managed a €47M global budget for the Biotechnology and Fermentation business unit, overseeing activities related to Active Pharmaceutical Ingredients (APIs) and Contract Manufacturing Organisations (CMOs), including leading companies such as Boehringer Ingelheim, Pharming, DBV Technologies and ABP Ltd.- Developed and implemented negotiation strategies based on defined fallback positions and product portfolio insights, resulting in improved contractual agreements and partnerships.Identified and capitalised on new market opportunities for both existing and new products, facilitating strategic commercial projects aimed at transitioning customers to sustainable chemical processes.- Conducted comprehensive market analyses assessing competitors, pricing, quality, regulatory environment and healthcare system dynamics across territories to inform strategic decisions and improve market positioning.- Established robust systems to monitor customer sales performance, anticipate market shifts and implement timely actions to address challenges.- Performed monthly GAP analyses to evaluate sales performance against budget, led full year trend analysis and developed corrective action strategies to ensure sales and margin targets were met.Key achievements:- Successfully increased sales by €2.3m within the SANOFI CHIMIE API portfolio in Europe through targeted initiatives and relationship management.- Secured multi-year contracts with Worwag Pharma GmBH&Co and Mylan with a combined value of over €5 million, increasing the company's revenue stability and market share.- Initiated contract renegotiations with Pharming for a five-year agreement and advanced discussions with Riemser Pharma, positioning the company for sustainable growth.

- Spearhead management of key accounts in conceptualising and executing marketing strategies to meet clients’ targets and KPIs - Handle overall business development and market strategy for key clients, liaising closely with cross functional teams intailoring solutions and executing campaigns- Demonstrates commitment and results-orientation. Strives to maximize account performance and achieve growth targets- Efficiently develop and manage a global team of resources to deliver the agreed business objectives- Demonstrate in defining and implementing forecasts- Managed the Global BudgetsKEY ACHIEVEMENTS- Rejunevated Lucentis Brand image (Novartis) at Global level- Developed global brand and digital strategy for Biocodex products range launch in 10 EU Countries- Developed the Symbiosys.org website including content, design and concept in collaboration with MRM team- Faciliated the development of a medical educational serious game for LFB- Cabometyx (Ipsen) overall brand compaign, positioning, messages, story flow and creatives concepts

RESPONSIBILITIES- Define market development and marketing strategy for Les Echos- Develop, present and implement global brand strategy and detailed concepts for existing and new Clients- Define relevant editorial content in the financial, high tech, luxury and healthcare sector- In charge of new business & competitive pitches to develop Les Echos global portfolio- Organize BtoB events (conferences, awards, ceremonies etc) and BtoC activitiesKEY ACHIEVEMENTS- Built Les Echos external communication strategy- Elaborated relevant brand content for Financial, Luxury and Healthcare sector- Built maketing and communication plan for each conferences- Participated in the launch of Viva Technology in 2016 - Define relevant topics and content on Financial and Healthcare sector. Acquired relevant partners at financial level.- Created new conference concepts and content for Investir Newspaper on «The stock exchange champions», with Les Echos and American Express on «How to improve liquidity» etc.

Key Responsibilities:- Established Americhip Inc.'s operations in France and throughout the EU, laying the foundation for market entry and growth.- Developed comprehensive market development and marketing strategies tailored to the unique needs of European markets.- Secured and managed contracts with key accounts, including collaborations with Fortune 500 companies, fostering long-term relationships and strategic partnerships.Key Achievements:- Engineered strategic insights and creative concepts for various media assets, including press kits, detail aids, displays, and packaging solutions, driving brand engagement and visibility.- Pioneered innovative marketing and advertising solutions that leverage multi-sensory experiences, integrating video, audio, and dimensional elements to transform traditional print advertising.- Created and executed digital application content tailored for luxury brands and pharmaceutical clients, enhancing their digital footprint and consumer engagement.- Spearheaded the development of video communication techniques and digital media technologies, optimizing message delivery across multiple platforms, including mobile, internet, radio, and broadcast TV on a pan-European scale.- Conducted rigorous analysis of industry channels, implementing recommended distribution changes that significantly increased market share and improved operational efficiency.- Developed interactive sales aids for high-profile clients, including Plavix (Pfizer) in the US and Nestlé’s Infant Formula Nan Ha, ensuring effective communication of product benefits.- Designed and implemented interactive displays for OTC products in US pharmacies, significantly enhancing visibility and consumer interaction for L’Oreal Cosmetics Active Products.

As a strategic leader for McCann across Europe and Asia Pacific, I have had the incredible opportunity to lead and execute a variety of strategic projects that drive impactful brand experiences and innovative communications strategies. Throughout my career, I've led the development and establishment of international communication platforms aimed at launching and repositioning renowned global brands in diverse markets. This experience has enriched my understanding of the unique nuances of different regions and equipped me with the ability to tailor strategies that truly resonate with target audiences.Key Achievements:- Pfizer Anti-Infective Portfolio ManagementOversaw Pfizer's entire anti-infective portfolio at the European level, successfully launching and managing key brands such as VFend, Eraxis, Zyvox, and Maraviroc. Developed and executed brand strategies during Phase III and pre-launch stages. Effectively managed a €6M global marketing and communication budget, ensuring financial oversight across 25 countries while customizing global campaigns to meet local market needs.- Sanofi-Aventis Portfolio RevitalizationLed the rejuvenation of Clexane's image in Eastern markets through innovative interactive tools. Conducted training sessions for affiliates across EMEA and APAC regions, focusing on strategic claims and key selling messages for Clexane, Lovenox, Lantus, and Apidra. Managed a communication budget of €3.5M for Eastern countries and €12M for APAC, driving impactful regional marketing campaigns.- Global Baraclude Launch Campaign - Hep BDirected the successful launch campaign for Baraclude across EMEA, adapting global print advertising for 15 markets. Developed an accessible tool for promotional material that included real-time local status updates on Scope of Work (SOW). Efficiently managed a €2M budget, ensuring optimal allocation and use of resources across all 15 countries involved.