Don A. Email & Phone Number

Bridgeport, Ct, Us

Connecticut, United States

-Educating the isolved customer community on the robust suite of HCM capabilities.-Develop strategies to to increase engagement and adoption.-Collaborate with internal teams to assure customer base is receiving proper communications.

Work with small businesses and local brands to recognize market trends, capitalizeon opportunities and build social media presence.• Conduct extensive research to identify product suppliers that fit with clients vision• Negotiate pricing and agreement terms with suppliers• Create & implement market penetration strategies including, but not limited to; web contentdevelopment, search engine optimization, social media, design & setup e-commerce solutions

Shelton, Ct

An independent third-party verification company, servicing clients auditing needs, globally.•Create, deploy and manage multiple email messaging campaigns to curated B2B advertisers and agencies through Pardot via Salesforce CRM•Worked directly with Sales team to develop messaging & CTA objectives to enhance the customer journey through the sales funnel•Email and database list management & best practices•Managed and reported on programmatic ad campaigns for multiple products and events •Designed marketing materials and collateral for internal departments, events and trade shows •Assisted in think tank sessions to create Programmatic Exchange for BPA Members to connect with advertisers •Collaborated with team on website development and social media efforts (Facebook, Instagram, Twitter, etc)

Shelton, Ct

• Coordinate and execute media audit engagements in accordance with industry standards• Advise clients regarding BPA Worldwide bylaws, policy & procedures• Create and manage reports used by clients and their competitors to assure all media channels are in accordance with all claimed media circulation

A provider of bartering services, identifying companies with excess inventory that are willing to sell off to finance multi-media buys.• Conducted a detailed analysis of clients' products, services, market, industry, and competition• Developed media buying strategies linked to targeted demographics covering radio, television and on-line advertising• Advised and negotiated multi-media strategies on client’s behalf to effectively communicate their brand vision and maximize exposure to their targeted audiences• Worked in collaboration with media contracts, clients and ad agencies to establish well coordinated plans• Managed complete P&L with accountability for revenue growth and profitability