Don A. Email & Phone Number

Connecticut, United States

-Educating the isolved customer community on the robust suite of HCM capabilities.-Develop strategies to to increase engagement and adoption.-Collaborate with internal teams to assure customer base is receiving proper communications.

• Work with small businesses and local brands to recognize market trends, capitalizeon opportunities and build social media presence.
• Conduct extensive research to identify product suppliers that fit with clients vision
• Negotiate pricing and agreement terms with suppliers
• Create & implement market penetration strategies including, but not limited to; web contentdevelopment, search engine optimization, social media, design & setup e-commerce solutions

Shelton, CT

• An independent third-party verification company, servicing clients auditing needs, globally.
• Create, deploy and manage multiple email messaging campaigns to curated B2B advertisers and agencies through Pardot via Salesforce CRM
• Worked directly with Sales team to develop messaging & CTA objectives to enhance the customer journey through the sales funnel
• Email and database list management & best practices
• Managed and reported on programmatic ad campaigns for multiple products and events
• Designed marketing materials and collateral for internal departments, events and trade shows

Shelton, CT

• Coordinate and execute media audit engagements in accordance with industry standards
• Advise clients regarding BPA Worldwide bylaws, policy & procedures
• Create and manage reports used by clients and their competitors to assure all media channels are in accordance with all claimed media circulation

• A provider of bartering services, identifying companies with excess inventory that are willing to sell off to finance multi-media buys.
• Conducted a detailed analysis of clients' products, services, market, industry, and competition
• Developed media buying strategies linked to targeted demographics covering radio, television and on-line advertising
• Advised and negotiated multi-media strategies on client’s behalf to effectively communicate their brand vision and maximize exposure to their targeted audiences
• Worked in collaboration with media contracts, clients and ad agencies to establish well coordinated plans
• Managed complete P&L with accountability for revenue growth and profitability