Dan Haddad Email & Phone Number

Chicago, Illinois, United States

• Manage $6MM in book of business; monitor and deliver against specific account revenue targets, as well as, plan and forecast future revenue across client accounts• Ad effectiveness expert who works with publishers and advertisers to help them understand the impact of digital and traditional marketing strategies• Work directly with online retailers (Amazon/Twitch, Google) to measure attitudinal and behavioral impact across ad products; work with publishers to provide ad mix recommendations to advertisers• Craft compelling stories, translate data into insights that address key client business issues; present to clients in a straight-forward and digestible manner• Lead org structure of 10 individuals, including resource management, performance reviews, objective setting and building culture; train team and set the standard for research and operational excellence

Chicago, Il

Chicago, Illinois

San Francisco, California

San Francisco, California

• Partnered with Product and Ad Tech teams to test and launch new ad formats on site and in-app via A/B testing; used data-driven insights to provide recommendations on how to serve advertising without interrupting customer experience• Managed execution of annual gamer segmentation study; presented to 20+ endemic and CPG advertisers to show how they can target gamers on IGN to drive sales and brand equity• Reported quarterly results to shareholders on website health via Google Analytics, Omniture, ComScore• Key research provider to Ubisoft on Assassin's Creed video game franchise: evaluated the success of promotional efforts on website; provided recommendations on how to market to site users; resulted in 50% YOY increase in website visitation to new video game release

Chicago, Illinois

• Used Microsoft SQL Server to track employees use of internal VoIP solutions (familiar with stored procedures, temporary tables, indexing, queries/subqueries, SQL commands/syntax) • Organized change analysis for new VoIP telephony implementation at 5 contact centers in top US multi-national insurance company• Developed communications plan to alert 500+ end users about new telephony system and upcoming impact to their work

Chicago, Illinois

• Bid manager of $25MM sales opportunity in digital marketing for global CPG company with over $10B in annual revenue