· Collaborated closely with public relations, advertising, and MCN agencies to meticulously select and edit dozens of brand press releases, achieving a 500% increase in readership through targeted content strategies and optimal publication timing, significantly enhancing brand visibility and impact among the target audience.· Utilized data analysis platforms such as Parklu to successfully curate and manage nearly 3,000 KOCs and KOLs, increase campaign effectiveness on platforms like Douyin, Weibo, and Red, including exposure rates, brand conversion rates, Avg MIV to improve ROI. Based on data analysis, developed and executed effective media plans to boost brand market share.· Conducted six in-depth competitive and market research reports independently, covering brand performance, latest updates, market share, and the latest skincare market trends. These studies provided precise user positioning and promotional strategies for upcoming new products, ensuring their market success.· Actively participated in and executed two live streaming events, nearly a hundred roadshows across seven cities, and various public relations events. Responsible for new product user positioning, topic selection, copy review, material procurement, and the selection of KOL and expert lists. Effectively communicated with external agencies and cross-departmental teams within the company to ensure the smooth progress of new product launch campaigns.· Managed routine operational tasks, including SAP system management, sample management, contract approval, and Purchase Order (PO) payments, ensuring the efficiency and standardization of company operations.

· Economic Analysis and Reporting: Collected and analyzed regional economic data, independently authoring five comprehensive reports on provincial and city economic conditions, industrial structures, and economic data trends, which have been published and recognized for their insightful analysis.· Financial Institution Research: Conducted an in-depth investigation into the equity relationships, executive changes, and associated reputational risks within urban and rural commercial banks. Additionally, researched and compiled relevant bond laws and regulations to enhance the understanding of the financial market dynamics.· Data Management and Analysis: Utilized data platforms such as WIND and dissected annual reports to construct detailed databases for targeted banks and enterprises, providing a robust foundation for financial analysis and strategic planning.· Research Framework Development: Assembled and organized extensive data to establish research frameworks for various financial instruments, including industrial bonds, money market funds, and interbank certificates, contributing to the creation of in-depth analytical reports.· Presentation and Content Creation: Crafted engaging presentation materials and articles for public accounts, utilizing PPT for roadshows and enhancing communication through well-structured and informative content.

· Industry Research and Strategy Reporting: Responsible for gathering news and market trends in the home appliance and medical aesthetics industries, independently drafted and wrote 2 annual strategy reports, providing the company with forward-looking market analysis and strategic planning.· Data Collection and Company Valuation: Utilized professional databases such as WIND, Euromonitor, and Tao Data to collect and analyze the latest data in the home appliance and medical aesthetics industries, tracking industry and corporate developments in real-time. Applied the Xie Ning valuation model for company valuation analysis and contributed to the writing of 5 in-depth company reports, providing data support and analytical basis for investment decisions.· Roadshow Material Preparation: Delved into the multi-platform information of target companies to create detailed materials required for roadshows. This included researching the company's main business operations, business models, customer demographics, dissecting industry and supply chain situations, conducting product, competitor, and competitive landscape analysis, and detailed breakdown of the annual financial statements, providing comprehensive and in-depth company analysis for roadshow presentations.· Team Leadership and Management: As the intern team leader, responsible for coordinating team tasks, including organizing meeting minutes, expert interviews, and collecting daily and weekly report data. Demonstrated excellent organizational and team leadership skills.

· Project Proposal and Analysis: Provided professional support in the project proposal process, including in-depth research on target company channel segmentation, competitive analysis, industry landscape, and relevant national policies. Prepared and submitted tender proposals, effectively enhancing the professionalism and persuasiveness of the proposals.· Customer Experience Survey Design: Assisted in designing and verifying six customized surveys with nearly 100 questions each, ensuring the scientific and effective nature of the questionnaires. This provided reliable data support for collecting customer feedback and optimizing services.· Data Analysis and Report Creation: Utilized Excel to conduct an in-depth analysis of nearly 30,000 data entries, identifying specific reasons for low customer satisfaction and user activity through various analytical pathways. Based on the analysis, strategies to address commercial needs were proposed and compiled into visual reports, providing intuitive data support for decision-making.· Project Management and Client Collaboration: Participated in over 10 projects, serving well-known clients such as Alipay, Ping An Group, Taiping Life, CITIC Bank, Bank of Communications, Bank of East Asia, Meituan, and PPDai. Demonstrated professional capabilities in project management and cross-departmental collaboration.

· Social Media Business Insights: Responsible for daily social media business insights, tracking and organizing marketing activities of target brands, and regularly updating campaign monthly reports to provide the team with the latest market dynamics and brand performance.· Competitive Analysis and Strategy Research: Utilized the Data Talk platform to capture social media KPI data of the client and five competitors, conducting in-depth research on the communication strategies of competitors. Stayed updated on the latest industry trends through social media platforms such as Weibo, WeChat Official Accounts, and Red, providing data support for market strategy formulation.· Consumer Insights and User Profiling: Employed term-grabbing techniques for consumer insights, analyzing user discussions and feedback on social media to create word clouds that depict user personas, gaining a deep understanding of consumer needs and preferences.· Cross-Category Market Research: Participated in four complete market research projects across different categories, including alcohol, mobile phones, pet products, and fast-moving consumer goods (FMCG), demonstrating market research and analysis capabilities in multiple domains, as well as experience in managing and executing cross-category projects.

· Campaign Planning and Execution: Assisted in the planning and execution of campaigns, including conducting user research and analyzing the marketing activities of competitive brands. Specifically, during KFC(YUM CHINA)'s initiative to switch to eco-friendly packaging materials, I conducted an in-depth study of the environmental activity strategies of over 10 industry peers, providing referenceable solutions to enhance KFC's brand image in the realm of sustainability.· Market Trend Insight and Content Strategy: Managed the weekly report for KFC's Crazy Thursday promotion, leveraging market trend insights to select current hot topics, skillfully leveraging these to increase the ongoing exposure and engagement of the promotion, effectively amplifying its market impact.· Internal Communication and Project Management: Assisted in internal communication with clients and suppliers, ensuring smooth information flow and project progression. In the lead-up to KFC's Chinese New Year and Winter Olympics celebration project, I was involved in preliminary preparations, including background checks on Winter Olympics athletes who served as brand ambassadors, laying a solid foundation for the project's successful implementation.