Daisy Lee Email & Phone Number

Greater Los Angeles Area

Design and manage the development of all men’s knits, wovens, active and outerwear for Splendid Mills. Responsible for creating seasonal concept, color story, and fabric story for the line. Also responsible for entire product development process including market research, fabric sourcing and development, design, sketching, and fits.

Culver City, Ca

Design and manage the development of all men’s knits, wovens, active and sweaters for Velvet Mens. Duties include creating seasonal concept, color story, and fabric story for the line. Also responsible for entire product development process including market research, fabric sourcing and development, design, sketching, and fits. Work with local dye houses and wash houses to refine and develop new washes.Travel to New York for mens trade shows (ENK NYC) to present concept and the men’s line. Organized mens design department and created new systems of development tracking and tech pack vendor communication to ensure calendar.

Arleta, Ca

Design and create a brand new high end women’s collection and concept for Juicy Couture.Collaborate with P&G, graphic design team and design director to establish seasonal looks andbrand concept and identity through advertisement, labels, hang tags, and graphics. Work with tech team from initial design hand off through jump size set fits with emphasison tailoring. Travel to Hong Kong to oversee development as well as source and re-develop fabric, trims,and implement new systems of communication to achieve efficiency in design/production process.

Arleta, Ca

Design and manage development of all Men’s outerwear, knits, woven shirts, and sweatsfor Juicy Men’s brand. Responsible for import as well as domestic development as well as production.Collaborate with management, concept, merchants, and design director to establishseasonal looks. Work with marketing and trim dept. to develop new branded marketing package (labels, hang tags, closures) Develop and refine washes and finish techniques with R & D team. Travel to New York for inspiration, retail research, and trim and fabric sourcing. Organized mens design department and created new systems of development trackingand tech pack vendor communication.

Los Angees

Design and create the new menswear concept for the Forever 21 retail chain. Collaborate with management, concept, merchants, and design director to establishseasonal looks from concept to production.Collaborate with graphic design team to develop new branded marketing package (labels,hangtags, trim, catalogs) Work with pattern maker to create fit and technical packages for domestic as well asimport production.

Bachelor Of Fine Arts (B.F.A.), Fashion/Apparel Design

Hs, College Prep

Education record