Key Account Manager
Stevenage, United Kingdom
MarketingFile is the largest source of online Direct Marketing Data in Europe providing online, instant access to over 110 databases from the top UK list owners. They offer Business and Consumer data, with no minimum orders and free online counts as well as data profiling and appending.I worked with a small team at MarketingFile, a direct marketing company, as an account manager. The role involved dealing with complex customer queries and developing strong relationships with clients through exceptional customer service. This required a high level of organisation and ability to work under pressure. During my time at MarketingFile I developed my knowledge of marketing practice and campaign management which has strengthened my understanding of ROI and enhanced my passion for the sales and marketing sector. Key Responsibilities: Account management of a number of key clients across automotive, leisure and lifestyle, and hospitality sectors. Multi-channel campaign management encompassing digital, email broadcasting, social media and direct mail. New business development through networking, attending trade events and relationship management. Pro-active response to a range of targets. Leading the marketing and advertising agency sector. Key Achievements: Achieving a 30% open and 16% click-through rate for a major publishing client. Developing a new campaign flow system to maximise the multi-channel approach. Increasing productivity within my sector to enable client retention. Presentation of strategy to increase client confidence and secure continued business.