10+ years of experience in the Media & Communications industry in Australia and Vietnam. Skilled in IMC Project Management, Cross-channel Content Planning and Content Creation. International education background with a Postgraduate Diploma of International Relations from Macquarie University (Australia), and a Bachelor of Arts in Journalism and Communications from USSH (Vietnam).
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Digital Content StrategistRoche Feb 2024 - PresentBudapest, Hungary- Collaborating closely with disease area teams to understand their business strategy and ensure it is pulled through the full content supply chain in line with the Content Strategy process- Guiding the development of customer engagement goals, the clear articulation of the problem that need to be solved, and customer-centric content planning and execution that would help solve it- Working hand-in-hand with Global Omnichannel Strategy Leads, insights leads, data analytics experts and others to ensure content strategy fits into an end-to-end omnichannel plan that is connected to all the right resources- Conducting an audit of existing content to identify needs and gaps, and identify opportunities to repurpose existing content via new channels and formats- Acting as a catalyst of cross-functional integration (e.g. commercial, medical, corporate comms, etc.) and global-affiliate co-creation in the development of content strategy and tactical plans- Educating disease area teams on the value of content strategy and compelling customer-centric content with best-practice examples -
Imc Project Manager (Projects Management Department)Square Group Aug 2016 - Jun 2022Ho Chi Minh City, Vietnam- Managed Integrated Marketing Communications campaigns (including PR, Digital, Social, Performance…), as a leader of a group of ten, served clients in various industries including Pharma, Education, Banking & Finance, FMCG (GSK, MSD, J&J, Prudential, Chubb Life, Huawei, Suzuki, Coca-Cola…)- Provided skills training for a department of 30 people- Developed media relations -
Radio ProducerSbs In Australia May 2014 - Jul 2016Sydney, New South Wales, Australia
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ReporterSaigon Entrepreneurs Weekly Magazine Aug 2007 - Aug 2011
Daisy Tran Skills
Daisy Tran Education Details
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International Relations And Affairs -
University Of Social Sciences And Humanities Of Ho Chi Minh City, VietnamCommunication, Journalism, And Related Programs
Frequently Asked Questions about Daisy Tran
What company does Daisy Tran work for?
Daisy Tran works for Roche
What is Daisy Tran's role at the current company?
Daisy Tran's current role is Digital Content Strategist.
What schools did Daisy Tran attend?
Daisy Tran attended Macquarie University, University Of Social Sciences And Humanities Of Ho Chi Minh City, Vietnam.
What are some of Daisy Tran's interests?
Daisy Tran has interest in Social Services, Civil Rights And Social Action, Education, Environment, Arts And Culture.
What skills is Daisy Tran known for?
Daisy Tran has skills like Presentation Skills, Public Relations, Research, Market Research, Translation, Marketing Strategy, Copy Editing, Interviews, Presenter, Customer Service, Media Production, Creative Writing.
Who are Daisy Tran's colleagues?
Daisy Tran's colleagues are Alexandra Pandrea, Nico Maigler, Mohamed Gamal El-Deen, Ali Aras Küçüktezcan, Gracie Zhipei Du, Orit Dantes, Eunsook Cho.
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