- Collaborating closely with disease area teams to understand their business strategy and ensure it is pulled through the full content supply chain in line with the Content Strategy process- Guiding the development of customer engagement goals, the clear articulation of the problem that need to be solved, and customer-centric content planning and execution that would help solve it- Working hand-in-hand with Global Omnichannel Strategy Leads, insights leads, data analytics experts and others to ensure content strategy fits into an end-to-end omnichannel plan that is connected to all the right resources- Conducting an audit of existing content to identify needs and gaps, and identify opportunities to repurpose existing content via new channels and formats- Acting as a catalyst of cross-functional integration (e.g. commercial, medical, corporate comms, etc.) and global-affiliate co-creation in the development of content strategy and tactical plans- Educating disease area teams on the value of content strategy and compelling customer-centric content with best-practice examples

- Managed Integrated Marketing Communications campaigns (including PR, Digital, Social, Performance…), as a leader of a group of ten, served clients in various industries including Pharma, Education, Banking & Finance, FMCG (GSK, MSD, J&J, Prudential, Chubb Life, Huawei, Suzuki, Coca-Cola…)- Provided skills training for a department of 30 people- Developed media relations