Daisy Cheong Email & Phone Number

Daisy Cheong is a Assistant Marketing Manager | Brand Marketing | Digital Marketing | CPG Food & Beverage Industry at Lee Kum Kee USA. Colleagues describe her as "Daisy shows her professional knowledge and experience on her expertise. She is always cooperative, passionate about her job and providing problem solving solutions all the time, especially launching the global projects with her local support in America markets. Besides, she is never stop to grow, learn and explore the knowledges and skills all the time. She is worth to be given a high recommendation."

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  Assistant Marketing Manager

  Lee Kum Kee Usa

  Apr 2022 - Present - City Of Industry, California, United States

  • Serve as a gatekeeper for the brand identity, ensuring all external outputs consistently meet the brand guidelines, clearly convey brand DNA, and cohesively deliver the brand value at all touchpoints• Executed Mother's Day campaign in 2022 in collaboration with an external agency; effectively increased brand awareness and engagement by exceeding the set KPIs• Executed a sampling program to increase brand awareness and increase market penetration for key products on the East Coast• Analyze social media audience’s demographics and track monthly content performance to provide actionable insights for social media strategies improvement• Extract insights from Google Analytics to understand website traffic sources and visitors’ behaviors, share content development ideas to channel marketing teams• Increased open rate and click-through-rate for mainstream industrial channel's monthly emails by designing and executing A/B tests