Daisy S. Email & Phone Number

Irving, Texas, Us

Us

Test and learn all email and push notification customer communication. Identify gaps in loyalty customer experience. Collaborate with vendors and other business partners to prioritize enhancements for customers and business. Customer journey map alongside Brand and Ecommerce partners. Develop plans to increase customer engagement with the brand.10% Copywriter40% Marketer50% MartechWIN ERGOriginal Pride ERG co-leadSELECT ACCOMPLISHMENTSElected to attend Women’s Foodservice Forum Leadership ConferenceLaunched Push Notifications as a strategic marketing channel

Mooresville, Nc, Us

Influence without authority to deliver product strategy and roadmap for Messaging within Conversational Experiences. Work closely with UX and Engineering to identify gaps in experience, prioritization of efforts related to those gaps, and demo experiences to the Business and other stakeholders based on aligned requirements. Review Messaging metrics regularly to certify programs are operating as expected and identify improvements for the backlog. Grow relationships with business partners to build trust, work closely to understand business needs, and confirm alignment. Collaborate with relevant internal and external stakeholders to build project plans and determine dependencies accordingly.SELECT ACCOMPLISHMENTS:Successfully implemented a new multi-tender secure payment form to enhance associate and customer chat interactionSpearheaded process and documentation standardization across portfolio - inclusive of UX, Engineering, and ProductIncrease call containment related to order status inquiries by providing the customer with adequate and succinct details

Mooresville, Nc, Us

Partner with Pro Product Management to develop product roadmap based on designed omni-channel strategy, inclusive of testing plans for the various B2B customer segments. Launch a customer loyalty test to capture additional valuable customer data resulting in the ability to deliver personalized experiences and communications followed by a national loyalty program launch. Represent the voice of the customer in all aspects of engagement and utilize customer journey mapping, customer insights, and engagement data to identify future customer needs.Pride ERGSELECT ACCOMPLISHMENTS:Lowe’s Individual Contributor Award recipient Rated Exceeds Expectations in Annual ReviewAwarded opportunity to attend Disney Institute for Leadership Essentials

Mooresville, Nc, Us

Developed a multi-year marketing plan to launch the Craftsman brand at Lowe’s inclusive of internal and external messaging. Managed digital marketing processes across the enterprise for brand launch, local initiatives, and grand opening events. Managed search engine marketing, digital display, and audio marketing support for the Lowe’s Military initiative.SELECT ACCOMPLISHMENTS:Successfully executed first ever pre-sale event for Lowe’s Companies via digital executionExceeded Lowe’s new customer acquisition goal by 30%Rated Exceeds Expectations in Annual ReviewPromoted to Loyalty Manager based on performance on Craftsman initiatives

Mooresville, Nc, Us

Managed the affiliate marketing budget to ebb and flow with customer demand and enterprise needs. Developed testing plans for search engine marketing and affiliate marketing to become agile in future decision making. Managed promotional alignment between search, affiliates and display while negotiating placements within affiliate networks. SELECT ACCOMPLISHMENTS:Grew affiliate marketing ROI 47% YoYRated Exceeds Expectations in annual reviewSelected to move to newly created Special Projects Team for Craftsman launch

Mooresville, Nc, Us

Managed an event marketing agency to ensure in-store promotional activity was developed smoothly and on-timeCommunicated with a range of key stakeholders in the programs to successfully align on business needsDesigned and executed turnkey programs for grand opening, disaster events, city-center stores, and tax-free events using local media, direct mail, radio, Facebook, and digital display within budgetBudget forecasting monthly and annually accounting for ever-changing marketing needsPost-event analysis of events for use in future strategy developmentDevelop creative assets through creative services teamSELECT ACCOMPLISHMENTS:Rated Exceeds Expectations in Annual ReviewSuccessfully project managed complete overhaul of grand opening marketing materials and process during an agency transition

Mooresville, Nc, Us

Implement the interpretation of the seasonal strategy for all communication channels into a clear, consistent consumer message across channelsDevelop and maintain knowledge of communication channels (e.g., usage, customer trends, new technologies, etc.) through on-going review and analysis of relevant primary, secondary, and industry research publicationsSustain clear communication with channel partners including corporate communication and internal store communicationWork cross-functionally to manage and organize work processes and ensure most efficient work flowTrain incoming employees on marketing resources for Lowe's and Lowe's processesSustain clear communication with channel partners including corporate communication and internal store communicationAnalyze and maintain signage budget of over 12 million dollars annually Critical liaison between category partners and merchandising to ensure most efficient work flow and maintenance of brand standards and guidelines

New York, Ny, Us

Balance the need for loan-volume growth with the equally important necessity of optimum underwriting quality to minimize risk while maximizing profitabilityEnsure loan submittals meet internal and external eligibility requirementsLead program calls of over 100 underwritersDemonstrated excellent follow-through with borrowers, loan processors, loan originators and management throughout all phases of the underwriting process.Graphic designer and editor of the monthly program newsletterProfessional Networking Communication CoordinatorSelected for a Special Project with SUW/BWG from January until May 2014 with increased decision ability based on riskier products

Developed initial social media plan and presence for brands. Maintained social media calendar, posts, advertising and promotions across social media platforms and blogs.Monitored online public relations and ensure the success of client programs.Assessed social media marketing strategies to determine rate of return.

Managed everyday client relations to evaluate client needs and new opportunities for client investmentAttended networking and training eventsCreated the company Facebook Business pageManaged Financial Representative's LinkedIn pageAssisted in developing web page; including content, format, and designInitiated service with Hootsuite; developed overall social media plan

Dallas, Tx, Us

Processed customer transactions and supported customers in phone and plan purchasing decisionsAssisted in customer service situations while determining customer solutions for out of the box customer dilemmasRemained knowledgeable about industry products and trends; attended the Consumer Electronics Show two years in a rowTook part in weekly trainings for both products and individual developmentSupported customers with technical issues and assisted customers with new products and product integration

Jacksonville, Fl, Us

Maintained client profile pagesAssist sales members with photography while maintaining client relationsAssisted in creative ideas for magazine content and conducted meetings with clientsWrote descriptive restaurant reviews for Buzz Magazine and iwantabuzz.com.

Utilized numerous resources to discover information about vaccines and pediatric societiesManaged a focus group and reviewed data for trending resultsAnalyzed local and state data about vaccinesTraveled to numerous events in order to develop the campaignPresented projects at the University of North Florida, Shand's Medical Center, and to the Broward County Pediatric Society

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor Of Science - Bs, Communication And Media Studies

Bachelor Of Business Administration - Bba, Marketing