Daisy Kwoh Email & Phone Number

Online wine shop - natural wines - seasonally rotating selection

Los Angeles, California

Santa Monica

Client: Red BullManaged a team of 15 employees in developing, managing, and optimizing over 50 advertising campaigns per year to drive Consumer Awareness; including local activations to drive attendance to free and ticketed events

Santa Monica, Ca

Client: Red Bull Developed marketing campaigns to increase Red Bull's brand metrics, launch new flavors and drive users to Red Bull TV (a consumer-facing entertainment platform.)

Santa Monica, Ca

Client: GoProDeveloped GoPro's first large-scale advertising campaign in digital and outdoor media, focused around the launch of GoPro Hero 3. Established an internal training program to ensure consistent media fundamentals across the agency, which had a consistent 85%+ positive feedback through post-training surveys

Client: Red Bull Developed ad campaigns with Red Bull for the tease and launch of the film, Art of Flight, which sold out in every North America theater stop and generated over 500,000 views on Apple iTunes in the first three days. Managed research and development of Red Bull's first branding campaign (World of Red Bull) since the launch of their classic Cartoon campaign which led to the client’s highest sales year to date and reversed declining Consumer Awareness among the client’s… Show more Client: Red Bull Developed ad campaigns with Red Bull for the tease and launch of the film, Art of Flight, which sold out in every North America theater stop and generated over 500,000 views on Apple iTunes in the first three days. Managed research and development of Red Bull's first branding campaign (World of Red Bull) since the launch of their classic Cartoon campaign which led to the client’s highest sales year to date and reversed declining Consumer Awareness among the client’s core target Show less

Clients: Tourism Australia, JetStar, SonicareResearch and development of two new marketing targets for TADeveloped marketing campaigns in conjunction with North American counterparts

Client: CBS EntertainmentFacilitated media buys (TV, radio, print, and OOH) and prepared client presentations for CBS (Prime TV shows) and UPN.Resolved invoice discrepancies and updated ongoing account documents (status sheets, flowcharts, etc)

Santa Monica, Ca

Generated competitive analysis and assisted with presentation materials for the New Business team

✓ Assisted UCLA faculty, staff and students with computer, internet and virus troubleshooting✓ Managed user accounts, and tested new software.

✓ Learned about Network TV upfront and scatter buys for various clients.✓ Pulled TV information from Donovan (DDS) and helped build upfront powerpoint decks for clients

✓ Assisted with media buying process for spot radio and national print.✓ Resolved reporting and invoicing discrepancies for a specialty retail and an electronics store

Master Of Business Administration (Mba), Fully Employed

Activities and Societies: Marketing Association, Women's Business Connection, FEMBA Peer Mentor Advanced International Management (AIM).

Ba, Major: History (Minor: Linguistics, Sociology, Anthropology)

Activities and Societies: UCLA Dance Marathon, UCLA Ad Team, Alpha Delta Pi, Campus Events, Model United Nations