Daisy K. Email & Phone Number

Redwood City, Ca

Redwood City, Ca

Dublin, Ca

Branding-focused, result-oriented Marketing Communications Manager, with more than 15 years of experience creating and implementing strategic marketing initiatives for the high tech sector. Proven ability to conceptualize and execute comprehensive re-branding efforts to better position the company to reach its target market. Skilled at leading marketing campaigns that drive lead generation and sales growth. Creative and resourceful, capable of leading vendor teams to produce marketing projects that exceed expectation and produce high ROI. Core competencies include: • Branding & Brand Development• Social Media Marketing• Cost Control & Budgeting• Vendor Management • Strategic Planning / Analysis• Public Relations • Lead Generation / Conversion• Leadership/Team Building • Marketing & Communications• Web Analytics / Optimization• Market Research & Analysis• Internet / Digital Marketing

Hayward, Ca

Defined strategy for and developed, executed, and managed comprehensive marketing plans encompassing integrated marketing initiatives to penetrate and grow targeted markets. Managed and maintained $1M annual marketing budget. • Developed and managed a wide range of marketing campaigns, including marketing collateral, promotional materials, direct-mail, and web content.• Conceptualized and created product and program marketing collateral to support sales growth. • Played an integral role in developing and executing product development activities.• Analyzed, projected and reported on advertising and circulation-based marketing programs. Evaluated and tracked marketing results to determine top- and poor-performing areas and improvements.• Maintained communication with management to ensure marketing activities aligned with business goals.• Prepared regional market research, analysis and reporting for Executive Vice Presidents. • Planned and managed tradeshows and conferences.