Event Marketing And Communications Manager
CurrentIn this position, I lead the charge in planning and executing the promotional strategy for Steel Media’s B2B events, such as the global series of Pocket Gamer Connects, awards, and associated activities. I manage a talented marketing team and work closely with various departments to drive ticket sales and increase the awareness of our event series within the games industry.• Overseeing and developing comprehensive marketing strategies to enhance event visibility and boost ticket registrations.• Managing a small, dedicated marketing team and coordinating efforts with sales, event content, and editorial teams.• Creating, implementing, and monitoring a robust promotional communications plan, which includes crafting compelling email marketing content and managing social media channels.• Innovating new ideas to drive the success of our conferences, awards, and other activities.• Supervising the creation of marketing materials and ensuring all event-related content is current and engaging.• Tracking campaign performance and providing insights and recommendations to optimize future marketing efforts.• Collaborating with internal and external PR teams to draft and distribute press releases about our events.• Crafting news articles across multiple websites to inform audiences about our events and establish us as a thought leader.