• Managed “Frampa” campaign launch for FRAM oil filters featuring actor Jonathan Banks as the automotive guru for the next generation of DIYers• Ensured brand consistency and integration across an exclusively digital campaign: display, social, native, pre-roll and web• Collaborated with retail partners, Amazon and Walmart, to integrate campaign at purchase level of consumer journey • Assisted data science team during development and presentation of quarterly measurement reports… Show more • Managed “Frampa” campaign launch for FRAM oil filters featuring actor Jonathan Banks as the automotive guru for the next generation of DIYers• Ensured brand consistency and integration across an exclusively digital campaign: display, social, native, pre-roll and web• Collaborated with retail partners, Amazon and Walmart, to integrate campaign at purchase level of consumer journey • Assisted data science team during development and presentation of quarterly measurement reports. Campaign results: 133% increase in sales through primary online retailer, 120% increase in sessions and page views, 33% ‘Shop Now’ clicks on primary online retailer (data reflects Y/Y comparisons, Q3 2017 vs Q3 2016)• Onboarded (2) new B2B accounts, Sensient (food flavorings) and Quantum (printer), and oversaw development of creative campaigns, respectively, aimed at increasing lead gen• Coordinated launch of new content hub for Sensient in an effort to engage prospects by demonstrating brand expertise and experience • Facilitated a creative refresh for Quantum to align their web presence and sales collateral with the unique printing and marketing solutions offered to their clients • Led launch of (2) consecutive consumer advertising campaigns for one of Chicago’s premier health systems, Northwestern Medicine, whose member hospital is ranked #1 in IL. The 2015 campaign featuring the success stories of patients treated earned Gold at the Healthcare Advertising Awards, and resulted in 21% lift in brand awareness and over 78K visitors to online experience• Managed the development of nearly 20 campaign extensions following a series of mergers during which time the entities requiring promotion nearly tripled Show less

• Managed (2) consumer campaign launches for Takeda Pharmaceutical Company, whose suite of diabetes products promote a healthy lifestyle while managing the condition• Provided strategic guidance to client and internal stakeholders throughout implementation of launch roadmaps; from supporting development of the marketing plan to coordinating audience research to ensuring recommendations were effectively realized during creative execution • Fostered partnerships with client’s risk… Show more • Managed (2) consumer campaign launches for Takeda Pharmaceutical Company, whose suite of diabetes products promote a healthy lifestyle while managing the condition• Provided strategic guidance to client and internal stakeholders throughout implementation of launch roadmaps; from supporting development of the marketing plan to coordinating audience research to ensuring recommendations were effectively realized during creative execution • Fostered partnerships with client’s risk management team to overcome red tape and successfully navigate over 40 projects thru the system; documented regulatory, medical and legal guidance and interpreted into actionable direction for creative team • Prepared and forecasted annual budgets with combined value of 4.7MM and oversaw ongoing financial collection, tracking and reporting Show less