Business Development Lead for due diligence including US and Global Market Research, Competitive Landscapes and Forecasting in support of high priority acquisition Projects (12 completed primary Market Research and CI landscapes with a focus on orphan/rare/ultra-rare indications)Developing innovative solutions to address C-suite challenges including LCM and Payer Value Planning.Worked on core team to launch first product approved for short term treatment of Dry Eye Disease. Developed… Show more Business Development Lead for due diligence including US and Global Market Research, Competitive Landscapes and Forecasting in support of high priority acquisition Projects (12 completed primary Market Research and CI landscapes with a focus on orphan/rare/ultra-rare indications)Developing innovative solutions to address C-suite challenges including LCM and Payer Value Planning.Worked on core team to launch first product approved for short term treatment of Dry Eye Disease. Developed and aligned senior leadership on Key Performance Indicators and launched companion tracking and reporting. Later worked on sale and transition of product.Managed Commercial Analytics Team including Market Research, Forecasting, Sales IC, Targeting and Reporting as well as designing and implementing tableau dashboards for executive leadership for Portfolio.Oversaw conduct of all primary market research and secondary data analysis to monitor and optimize brand launch, heath, and plan for life cycle management.Provided strategic insights into development and optimization of digital campaigns to activate patients. Show less