Dale Gustafson Email & Phone Number

Naperville, Illinois, United States

Responsible for the development of new opportunities and managing of existing Tier 1 accounts in the Retail Petroleum Industry.

Addison, Illinois, United States

Responsible for the development of Tier one accounts and gain key relationships of large marketers in US retail petroleum market.

Madison, Wisconsin Area

Responsible for directing the sales efforts of all Regional and Territory Managers within the United States and Caribbean Markets and implementing sales strategies to achieve profitability and meet annual sales forecasts.

Naperville, Il

Global leader in providing petroleum equipment including Submersible Pumping Systems, Piping & Containment Systems, Service Station Hardware, Dispensing Systems, Fuel Management Systems and Transport Systems.• Responsible to developing and implementing new and existing sales in the Midwest region for the petroleum convenience store industry. • Responsible for developing new business with large convenience store chains and increasing overall software sales.• Developed and implemented a sales strategy that has increased overall sales over the past three years.• Successfully launched a turnkey rollout of the Franklin Fueling solutions to large convenience store chains by offering a complete site package.

Global leader in payment solutions for the retail industry• Developing and implementing new and existing sales in North America for the petroleum convenience store industry. • Responsible for developing new business with large convenience store chains and increasing overall software sales.• Developed and implemented a weekly sales funnel process which monitored and hit monthly sales targets. This process tracked the status and closure rate of customer activity while increasing orders.• Maintained client relationships and expanded revenue through software upgrades.• Introduced and successfully launched a customer loyalty product in the convenience store industry which increased overall product offerings by 33%.

Panasonic System Solutions Company, Elgin, ILPanasonic is one of the world’s largest electronic product manufacturers, comprised of over 600 companies that markets over 15,000 products under brands such as Panasonic, National, MEI, Technics, and Quasar that enhance and enrich lifestyles all around the globe.Responsible for a $50 million dollar division within Panasonic that provides Point of Sale, and Wireless Solutions to the Quick Service Restaurant (QSR) industry•Responsible for all North American Sales. I manage a team of Regional Sales Managers to be dedicated to McDonald’s for Wireless and Point of Sale products. In addition, dedicated another team of Regional Sales Managers to focus on the growth in the QSR market utilizing Wireless Solutions for the Drive-Thru market. •Responsible for all staff development, channel distribution and fiscal management. This included all sales forecasting, sales budgets, marketing releases, trade shows and promotions.

Gilbarco Veeder – Root / Danaher Company, Greensboro, NCGlobal supplier of fuel dispensing equipment, fully integrated point of sale systems, automatic tank gauging equipment and fuel management systems.Promoted to direct the sales channel process through four District Sales Managers in the product category of Smart Merchandising, Smart Connect, POS Systems, Fuel Management Services and Contactless Payment. Established a demo program for a distributor network to enhance sales of Smart Merchandising and Smart Connect products, in a 20-state region. Created a new Product Specialist position within the distribution channel to provide greater product knowledge and usability.