Jaya Dwivedi, Ms, Hbap, Cspo Email & Phone Number

Austin, Texas Metropolitan Area

- Next generation EV Payments- EV Chargers

Chicago, Illinois, United States

Managing end-to-end product backlog and release planning for all digital products in Fooda including iOS, Android, Point of Sale (POS) and websites. Driving the product strategy and UX for the consumer app with 100k daily active users. Partnering closely with more than 10 stakeholder groups including senior leadership to define, build, and deliver the best solutions. Managing large backlog of multiple Epics, features, stories, bugs, tasks, spikes etc. Role preparing and delivering technical… Show more Managing end-to-end product backlog and release planning for all digital products in Fooda including iOS, Android, Point of Sale (POS) and websites. Driving the product strategy and UX for the consumer app with 100k daily active users. Partnering closely with more than 10 stakeholder groups including senior leadership to define, build, and deliver the best solutions. Managing large backlog of multiple Epics, features, stories, bugs, tasks, spikes etc. Role preparing and delivering technical presentations to executive leadership.- Payment Gateway Integration- Consumer Mobile App Enhancements- Partner Website Integrations Show less

Knoxville, Tennessee, United States

Managed three different product portfolios and was responsible for analyzing data, performing experiments, and market research for each product. Took responsibility for technical decisions that share the product roadmap to add the most value/ROI. working cross-functionally with engineering, UX/UI, sales finance, and other stakeholders.● MarTech Projects- Salesforce Platform Integrations [SFMC, Sales Cloud, Service Cloud]○ B2B Marketing- Customer Segmentation and Profiling- Partnered… Show more Managed three different product portfolios and was responsible for analyzing data, performing experiments, and market research for each product. Took responsibility for technical decisions that share the product roadmap to add the most value/ROI. working cross-functionally with engineering, UX/UI, sales finance, and other stakeholders.● MarTech Projects- Salesforce Platform Integrations [SFMC, Sales Cloud, Service Cloud]○ B2B Marketing- Customer Segmentation and Profiling- Partnered with Marketing team to help build logic for various segment of B2B customer groups in Salesforce Marketing Cloud.○ GA4 Migration- Leading effort to migrate all properties from universal analytics to GA4.● Partner API Integrations [Salesforce ACM]: Improving GTM timeline by 70% by enabling quicker access to the data.○ Developed and delivered application for external partners to integrate with our Partner APIs- Developer Portal. ○ Delivered project to exchange location data via partner APIS for the GM - EVgo partnership.○ Mulesoft Admin- Gatekeeper for all partners and their level of access, SLA management, and performance monitoring.● Omni-Channel (AWS) Data Integrations: Delivered multiple data integration projects across different products which enabled accessing customer engagement data in near real time. This entailed moving events and engagement data for 300K daily active users mounting to ~1M events from 5 different data sources into the AWS S3 staging to support the customer 360 view.○ Salesforce- Sales & Service cloud, Marketing Cloud data integration into AWS○ Analyzed all Digital Platforms like Mobile Apps, websites, Kiosks and working with Data Engineering team to ingest the data in Data Lake staging bucket.○ Partnered with Retail, Digital technology, Loyalty, Brand Marketing, Enterprise Architecture, Data Engineering, and representatives of other business verticals to ensure business case and customer satisfaction goals are met Show less

Ny/Tn

- Technical product owner for Marketing/Digital Analytics platforms- Staging Google Analytics data for Marketing engagement and Consumption- Managing the JIRA board from backlog creation to prioritization of the stories, working with end users on the acceptance criteria, and working with the core technical team to follow the Kanban scrum methodology- Enabling Marketing tech capabilities from an end to end perspective-Digital Engagement, Audience selection and segmentation, campaign… Show more - Technical product owner for Marketing/Digital Analytics platforms- Staging Google Analytics data for Marketing engagement and Consumption- Managing the JIRA board from backlog creation to prioritization of the stories, working with end users on the acceptance criteria, and working with the core technical team to follow the Kanban scrum methodology- Enabling Marketing tech capabilities from an end to end perspective-Digital Engagement, Audience selection and segmentation, campaign execution, Reporting and Analytics- Managing relationships across internal clients, application services teams, and production management to ensure timely, quality delivery of projects.- Data Analysis/Gap Analysis/Impact Analysis/ Business Process Analysis/ Tech Recommendations- Re-designing the Marketing Dashboards in tableau to improve the performance issues- Stakeholders/ Requirements/ Documentation Management- Managing Intake process- Project ManagementTools/Env: Google Analytics, Salesforce Marketing Cloud, Informatica 10.1.1, Tableau 10.5, Oracle, Microsoft Project, Visio, Office, SharePoint, JIRA Admin Show less

Greater New York City Area

- Developed end to end marketing campaign using Adobe Campaign Management tool- Implemented data requirements and setting up the data flow from upstream sources.- Designed and Implemented In-House application as an economic solution to expensive third-party products.- Extensively performed Data Sourcing, Data Scrubbing, Data Transformation and Data Validation. Performed Data testing and resolved data legacy issues using Informatica and Oracle Sql.- Finalizing and documenting the… Show more - Developed end to end marketing campaign using Adobe Campaign Management tool- Implemented data requirements and setting up the data flow from upstream sources.- Designed and Implemented In-House application as an economic solution to expensive third-party products.- Extensively performed Data Sourcing, Data Scrubbing, Data Transformation and Data Validation. Performed Data testing and resolved data legacy issues using Informatica and Oracle Sql.- Finalizing and documenting the requirements. Responsible for updating and modifying Functional/Design Specifications, Low Level Design (LLD) documents.Tools/Env: Alteryx, Vertica, Adobe Campaign, Informatica 10.1.1, Tableau 10.5, SQL Server 2012, Oracle, Microsoft Project, Visio, Office, SharePoint, Quality Center, JIRA Admin Show less

2 World Financial Center

- Documenting End to End process for Marketing Programs and Campaigns- Capturing Data requirements for Campaigns, Audience selection- Analyzing Gaps,- Creating Use Cases- Creating Data/Work Flow diagrams,- Statistical Analysis- Tool/Vendor selection- UAT planning/Execution- Project management for enhancements/small projects, Agile Methodology

- Salesforce Testing- Data Validation- Integration Testing- Functional Testing- Automation - Informatica DVO Scripts

Documenting Business Requirements,Data Analysis,Data Validation,Document gaps- current state v/s future state

Creating corporate travel reports, using an in-house reporting application.

Harvard Business Analytics Program, Business Analytics - Certification

Ms, Computer Science

Be, Electronics & Telecom

Activities and Societies: Cultural Secretary

High School, Science