Dale Pedersen Email & Phone Number

Lehi, Ut, Us

Lehi, Utah, Us

RainFocus is an enterprise software company specializing in event management, data, and marketing automation that brings companies and customers together with real-time data and insights.• First and foremost I'm a coach and mentor that cares about each individual I work with.• Develop and provide continuous learning opportunities for product management team.• Assist in the creation of product strategy, vision, process, and roadmap.• Drive the company alignment process and coach product team members on building and presenting product plans across all levels of the organization.• Facilitate research for product team members and understand customer needs and market developments.• Model best practices to guide the team to discover and deliver viable, valuable, usable, and feasible product.• Work collaboratively with Engineering, other Product Managers, UX, Marketing, Sales, Operations and Support on product process and improvement.• Facilitate a whole product approach to market delivery by creating process that promotes collaboration, communication, and readiness across the business.• Instill a culture of trying, testing, learning and ultimately delivering high quality products.• Assist product managers in measuring and communicating business value of every deliverable.• Instill a culture of improving and learning always focused on how what we do affects and benefits our customers and our business.

Lehi, Ut, Us

BGZ Brands is a manufacturer of Smart Home consumer electronics, mobile and web apps, phone cases, screen protection, and other mobile accessories.• Managed a new division of the company focusing on creating award-winning smart home and IoT devices; iOS, Android, and Web apps, SaaS offerings, and cloud (AWS) infrastructure products.• Launched the 5-in-1 Emergency Hub that won a 2021 CES innovation award.• Managed ideation, definition, roadmap, and go-to-market for a battery powered 360 degree portable HD camera and over-door video doorbell camera that received a 2020 CES editor's choice award. • Oversaw delivery of a cloud ecosystem and 3 apps (web, iOS, and Android) that control devices and facilitate customer interaction.• Mentored and coached product management team.• Managed Engineering and QA teams consisting of 4 in house developers and 10 development consultants.• Responsible for requirements, user stories, go to market Responsible for requirements, user stories, and go-to-market for the full smartlife program.• Created business and financial models used to evaluate success of a feature, in addition to tracking and reporting progress and status.• Championed the product vision and long-term product roadmap.

Charlotte, Nc, Us

Control4 (Acquired by SnapAV) is a consumer electronics, IOT, and smart home automation software platform that controls lighting, entertainment, comfort, security, audio, networking, and other connected devices. • Oversaw software and hardware for Peace of Mind/Security, Communications (Intercom/Video), Surveillance, Hospitality, Comfort, and MDU verticals.• Conducted market and customer research to provide competitive insight, requirements, and pricing.• Drove efforts for continual improvement of the products, including UX/UI, bug fixes, and enhancements.• Developed success metrics and tracked performance of the products and services.• Executed growth strategy and vision within specific verticals.• Launched Intercom Anywhere platform with iOS and Android apps resulting in 97% increase in utilization.

Carlsbad, California, Us

Nortek/2GIG is a consumer electronics manufacturer of IoT, security, & home automation controllers and devices.• Managed new markets and segments for the 2GIG and GoControl brands, including: Mobile Apps (iOS and Android), user experience (UX), SaaS/Cloud/Monitoring backend services, and security/home automation controllers. • Defined & launched a new 2GIG Rely security platform.• Oversaw product lines selling 500,000+ units/yr.• Conducted market and customer research to provide competitive insight, requirements, and pricing.• Researched, identified, and prioritized products.

Lehi, Us

I provided product management and leadership consulting services to the following companies between 2012 - 2016: • Nav/Creditera - a Kleiner-Perkins backed FinTech SaaS startup providing credit and funding services to small business owners. Role: UX Product Management Consultant• Acima/Simple Finance - a FinTech SaaS company that grew from a startup in 2013 to $1.25 billion in annual revenue in 7 years. Role: Director of Product Consultant• Pop/IO - a FinTech SAAS start-up providing customer engagement, collaboration & video communication tools for financial institutions. Role: Director of Product and UX Consultant• Grow America - an eCommerce and internet marketing start-up that helped entrepreneurs start, manage, & grow their businesses. Role: Director of Web Strategy and Product Consultant

Salt Lake City, Ut, Us

Sorenson is a telecom for the deaf via video relay that enables communication between the deaf & hearing. • Managed software product lines generating $75M/yr. • Launched new PC and Mac software videophone products resulting in $18M incremental revenue.• Expanded operations to new Canada market resulting in a 12% increase in customer base.• Increased earnings by $5M annually by identifying call center process and software improvements.• Designed and managed development of revolutionary new hardware light ringer for the deaf resulting in increased customer retention and customer satisfaction.• Wrote and evaluated proposals, RFPs, business plans, and product and market requirement documents.• Defined and effectively communicated market requirements, product requirements, and customer use cases.

Gb

Spillman Technologies/Motorola Solutions is a public safety enterprise software company that provides mission-critical intelligence that connects public safety (police, fire, jail, dispatch, etc.) customers to real-time data and insights.• Managed redesign of all public safety software, web, and mobile products user interface and experience (UI/UX).• Conducted ideation, design, research, focus groups, user testing, for RMS (records management), Jail, Fire, mobile, and web products.• Designed and developed UI/UX (User Interface/eXperience) features, site animation, and other elements.• Created and presented product concepts based on market and customer research meeting organization needs.• Wrote and documented software and hardware product roadmaps, requirements, and enhancements.

Master Of Science (Ms), Master Of Professional Communication (Mpc)

Bachelor Of Arts (B.A.), Health Services/Business Administration

Associate Of Arts (A.A.), General Studies