Dale Pedersen Email & Phone Number

Lehi, UT, US

Lehi, Utah, US

• RainFocus is an enterprise software company specializing in event management, data, and marketing automation that brings companies and customers together with real-time data and insights.
• First and foremost I'm a coach and mentor that cares about each individual I work with.
• Develop and provide continuous learning opportunities for product management team.
• Assist in the creation of product strategy, vision, process, and roadmap.
• Drive the company alignment process and coach product team members on building and presenting product plans across all levels of the organization.
• Facilitate research for product team members and understand customer needs and market developments.

Lehi, UT, US

• BGZ Brands is a manufacturer of Smart Home consumer electronics, mobile and web apps, phone cases, screen protection, and other mobile accessories.
• Managed a new division of the company focusing on creating award-winning smart home and IoT devices; iOS, Android, and Web apps, SaaS offerings, and cloud (AWS) infrastructure products.
• Launched the 5-in-1 Emergency Hub that won a 2021 CES innovation award.
• Managed ideation, definition, roadmap, and go-to-market for a battery powered 360 degree portable HD camera and over-door video doorbell camera that received a 2020 CES editor's choice award.
• Oversaw delivery of a cloud ecosystem and 3 apps (web, iOS, and Android) that control devices and facilitate customer interaction.
• Mentored and coached product management team.

Charlotte, NC, US

• Control4 (Acquired by SnapAV) is a consumer electronics, IOT, and smart home automation software platform that controls lighting, entertainment, comfort, security, audio, networking, and other connected devices.
• Oversaw software and hardware for Peace of Mind/Security, Communications (Intercom/Video), Surveillance, Hospitality, Comfort, and MDU verticals.
• Conducted market and customer research to provide competitive insight, requirements, and pricing.
• Drove efforts for continual improvement of the products, including UX/UI, bug fixes, and enhancements.
• Developed success metrics and tracked performance of the products and services.
• Executed growth strategy and vision within specific verticals.

Carlsbad, California, US

• Nortek/2GIG is a consumer electronics manufacturer of IoT, security, & home automation controllers and devices.
• Managed new markets and segments for the 2GIG and GoControl brands, including: Mobile Apps (iOS and Android), user experience (UX), SaaS/Cloud/Monitoring backend services, and security/home automation controllers.
• Defined & launched a new 2GIG Rely security platform.
• Oversaw product lines selling 500,000+ units/yr.
• Conducted market and customer research to provide competitive insight, requirements, and pricing.
• Researched, identified, and prioritized products.

Lehi, US

• I provided product management and leadership consulting services to the following companies between 2012 - 2016:
• Nav/Creditera - a Kleiner-Perkins backed FinTech SaaS startup providing credit and funding services to small business owners. Role: UX Product Management Consultant
• Acima/Simple Finance - a FinTech SaaS company that grew from a startup in 2013 to $1.25 billion in annual revenue in 7 years. Role: Director of Product Consultant
• Pop/IO - a FinTech SAAS start-up providing customer engagement, collaboration & video communication tools for financial institutions. Role: Director of Product and UX Consultant
• Grow America - an eCommerce and internet marketing start-up that helped entrepreneurs start, manage, & grow their businesses. Role: Director of Web Strategy and Product Consultant

Salt Lake City, UT, US

• Sorenson is a telecom for the deaf via video relay that enables communication between the deaf & hearing.
• Managed software product lines generating $75M/yr.
• Launched new PC and Mac software videophone products resulting in $18M incremental revenue.
• Expanded operations to new Canada market resulting in a 12% increase in customer base.
• Increased earnings by $5M annually by identifying call center process and software improvements.
• Designed and managed development of revolutionary new hardware light ringer for the deaf resulting in increased customer retention and customer satisfaction.

GB

• Spillman Technologies/Motorola Solutions is a public safety enterprise software company that provides mission-critical intelligence that connects public safety (police, fire, jail, dispatch, etc.) customers to.
• Managed redesign of all public safety software, web, and mobile products user interface and experience (UI/UX).
• Conducted ideation, design, research, focus groups, user testing, for RMS (records management), Jail, Fire, mobile, and web products.
• Designed and developed UI/UX (User Interface/eXperience) features, site animation, and other elements.
• Created and presented product concepts based on market and customer research meeting organization needs.
• Wrote and documented software and hardware product roadmaps, requirements, and enhancements.

Master Of Science (Ms), Master Of Professional Communication (Mpc)

Bachelor Of Arts (B.A.), Health Services/Business Administration

Associate Of Arts (A.A.), General Studies