Dalila Franzolini Email & Phone Number

Dublin, Ie

Dublin, County Dublin, Ireland

Buenos Aires, Argentina

Greater Boston Area

- Provided on-going support to 150+ students going into their first co-op (full-time 6-month internship)- Guided students through their resume building, interviewing skills, and co-op application process- Assisted with in-class activities, panels and discussions related to professional business development skills- Assigned grades on a variety of assignments and task requirements to pass the course

Greater Boston Area

- Oversaw a 20 member executive board with planning and executing various events and activities offered to marketing students at Northeastern University- Organized weekly panels with 3 - 5 speakers from a wide variety of companies in different industries and marketing fieldsIncreased club membership rates from 50 up to 100 members semester over semester- Acquired +$5000 by negotiating with university senior leadership and fundraising events for members to attend several business conferences and networking outings- Managed the club’s brand promotion by ensuring consistency in social media channels, email communication, website, and collaboration with other academic clubs- Identified and engaged in partnership opportunities with companies such as Marketo, HubSpot and the Princeton Review to provide members with marketing certification resources

Greater Boston Area

- Oversaw the ‘Education Partner Program’ growth for the LATAM & IBERIA regions, increasing its representation in the global program from 20% up to 50%- Built and triggered localized conversational bots that contributed to the automation of lead generation, scoring and nurturing campaigns- Developed a new touchless onboarding experience with instructional videos to effectively move partners through the program orientation journey- Led the preparation and publishing of customer testimonials in the forms of blogs, video and social media posts- Contributed to the managing of HubSpot Español’s social media channels and community actitivities including planning and publishing a weekly editorial calendar, coordinating content to support daily posts, moderating online community discussions and designing of images, infographics and other digital content- Built, tested and deployed multi-asset automated campaigns including landing pages, forms, and nurturing emails to execute on-premise and off-premise global events for customers, partners and prospects

Greater Boston Area

- Managed the day to day paid search campaigns across Google, Bing, & Yahoo search engines, ensuring best practices for ad copy, keywords, audiences targeting, and bidding- Created and monitored 100+ paid social campaigns across LinkedIn, Twitter, and Facebook Advertising- Built and launched +15 landing pages using Craft CMS with insight into competitors and market strategies- Worked cross-functionally with the marketing campaigns team to support their initiatives such as product launches, webinars, and events by communicating promotion logistics to agency and content syndication partners- Collaborated with content team to optimize the YouTube channel SEO functions including backlinks, tags and content organization

Bedford, Massachusetts

- Edited, published and maintained online content in large multi-lingual sites using Sitecore CMS- Created iRobot’s main website experience survey and ensured efficiencies in various processes of data collection- Presented survey findings to marketing teams and executives on a monthly basis in order to satisfy unmet online visitors’ needs- Conducted research on Amazon Paid Search solutions and presented a recommendation to iRobot’s marketing SVP and director, resulting in the acquisition of the same- Performed ongoing reporting and analytics of online paid advertising efforts in Google and Amazon- Moderated all incoming iRobot product reviews to be published on eCommerce websites

Gran Buenos Aires, Argentina

- Initiated a “College Club” for Argentine students interested in pursuing college education in the United States with the sponsor of EducationUSA, Fulbright Commision and the Embassy of the United States in Argentina- Managed the planning of social activities, expert panels, and networking events on a weekly basis- Provided counseling, resources and mentorship to a group of students seeking guidance with their college applications- Spread awareness of several networking and educational events by participating in promotional videos

Bachelor’S Degree, Marketing, 3.5/4.0

Activities and Societies: Northeastern University Marketing Club (President), Peace Through Play Volunteer, Community Engagement Program.

High School, 9.32/10

Activities and Societies: Student Government, Model United Nations, Volleyball Team, Regional Science and Technology Fair award winner.