Research Associate
Darla Moore School Of Business Center For Marketing Solutions
Columbia, Sc
Conducted holistic analysis of industry, market, competition and consumers as fact-based foundation for developing new go-to-market strategy. Insights shared via 5 Forces assessment and SWOT analysis.Crafted creative brief that concisely identified brand's positioning, points of difference and character/tonality as foundation for brand, communications and messaging strategy.Created comprehensive marketing plan for re-branding of (project) including product/service recommendations, communications strategy, pricing plan, 3-year pro-forma P&L and detailed implementation plan to ensure successful execution.