Book a meeting with me here to learn how I can help your team: topmate.io/chris_dalton/ Consulting organizations on how to build and scale customer marketing programs.

Key results I've driven leading Customer Marketing at Clari: • Customer Evidence – over 100 new customer testimonial videos and case studies to arm the field during deal cycles, and provide customer proof for our web and social presence• Customer References – implemented a new solution and influenced $11m in CW deals within the first 6 months of implementation• Peer Reviews – increased G2 review collection by 364% YoY, driving Clari to #1 in the Enterprise segment, and took an inactive Gartner page to #1 in the category• Customer Advisory Board – work with executive leadership and VP+ customers to gather product and messaging insights and steer roadmap• Awards – launched first ever Awards program for the industry category, targeting key customer personas

Responsible for Customer Marketing at Clari, driving brand awareness and influencing revenue through compelling customer content. Key areas I support:• Customer Evidence and Social Proof• Customer References• Customer Advisory Board

I've supported every aspect of the Customer Marketing program at SurveyMonkey, including: • Developing over 50 customer case studies across our full suite of products• Managing the business' customer story and advocate needs, working cross-functionally with Sales, Demand Generation, Investor Relations, PR, and Product Marketing• Supporting adoption and retention efforts in partnership with Customer Success through webinars, email marketing and ongoing content engagement. Forecasted incremental revenue of +$6.8 million• Hired, trained, and managed an intern to support Advocacy efforts

As a Content Manager for C-level executive events, I had a demonstrated history of taking on progressively larger projects and providing leadership and mentorship for new team members. Through cross-departmental collaboration, I partnered with sales colleagues to help achieve revenue goals and support marketing efforts. As the architect of conference agendas, I secured high profile speakers and advised executives on effective storytelling. The portfolio of conferences that I managed exceeded $6 million in annual revenue. Principal duties included:• Use data-driven analysis, market research, and interviews with C-suite executives to develop relevant content• Negotiate speaker contracts and perform speaker outreach• Develop compelling copy and messaging for marketing campaigns• Project manage multiple conferences simultaneously under tight deadlines

As part of a marketing team for a startup, I was tasked with creating all digital and written communications and building a long-term strategy for lead acquisition and brand recognition. Duties included:• Developing customer case studies, email and newsletter campaigns• Writing content for the website and blog• Managing the company's social media presence• Optimizing messaging through SEO and analytics monitoring

Devised a content strategy, helped rewrite the website copy from the ground up, and expanded marketing communications and outreach.

I created an organized history of a businessman in preparation for a memoir. Predominately, I researched business documents, news articles, and photographs. I interviewed the book’s subject, as well as friends, peers and business associates, and created transcripts of interviews.

I worked with constituents, voters, and campaign staffers leading to the successful reelection of Congressman Peter DeFazio. Primarily, I handled constituent affairs through the VoteBuilder database, recording voter contact information and donations. Additionally, I made hundreds of phone calls to supporters and voters to enlist their support during the election, as well as maintained relations with supporters. I also made transcripts of videos relating to the campaign.

I performed administrative and legislative affairs at the district office for Assemblyman Ted Gaines, responding to voter queries, researching policy decisions, and utilizing the constituent database. Additionally, I organized a community event hosted by regional political leaders, providing a medium for legislators and community members to interact.