With proven expertise in Rural / Low Income innovative marketing and start-ups for the emerging markets, Dalveer is now busy setting up Dialogue Factory, a brand new unit for GroupM across India, Indonesia & Vietnam. He is shaping Dialogue Factory into a one of a kind experiential marketing agency that breaks market clutter through talk ability, Word-of-Mouth and brand advocacy. Within just a few short months, they are already active on clients like Unilever, GlaxoSmithKline, Lakme, Tata Pepsi JV, Idea , Aditya Birla Group and the latest being a cracking campaign for World AIDS Day.

In 2006 Dalveer set out to help Reliance ADAG in setting up a specialized Experiential Marketing Force dedicated to market & category expansion for individual businesses. Foreseeing the diminishing effectiveness of traditional advertising, for the first time, the Indian financial products category witnessed disruptive marketing campaigns powered by buzz, viral and ambush marketing.

In the field of Rural / Low Income marketing, the highlight of Dalveer’s career is that he has played the role of all the possible stakeholders viz. from a media seller at Jain TV India to being a media buyer and creator at Ogilvy Outreach India as well as 141 Worldwide SEA (Indonesia, Philippines & Thailand) then a marketer at Reliance Capital. Another thing that stands out is Dalveer’s love and proven track record for turning start-ups to stars across varied markets and geographies.

Dalveer’s decade long stint with Ogilvy started being one of the key founding members and Country Manager (1995-2005) of Ogilvy Outreach (now Ogilvy Action). His diligent & aggressive headship led to developing strong client partnerships with global & Indian giants like Unilever, bp, Castrol, Kodak, ITC, BAT, Coke, Nestle, Kraft etc. His Ogilvy tenure was marked by consistent acclaim with Outreach winning National & International awards like Media Innovation awards, Asian Brand Marketing Effectiveness Awards and PR Awards to list a few. In 2003, Ogilvy Outreach was runners-up for the Below-the-Line Agency of the year in Asia Pacific Region.