As a member of the firm’s leadership team my responsibility is twofold: Planning and executing marketing and communications strategies that deliver a superior client experience, promote the firm’s capabilities and increase brand awareness through thought leadership positioning. This includes identifying and progressing business development opportunities and undertaking consultancy assignments to assist clients.Planning and executing strategies to strengthen the firm's employment brand, with a focus on talent acquisition and retention.This has gradually seen me take responsibility for internal team development and well-being.

Online specialist responsible for successfully developing customer retention and acquisition strategies utilising emerging channel technology, including social media, for Q Card and Farmers Finance Card. The position also saw me responsible for auditing and optimising e-communications and supporting processes to improve cardholder experience.

I started my career at WHK (now Crowe Horwath) as a Marketing Coordinator, providing marketing and communication support to the firm’s award-winning Business Growth team. A key component of this role involved identifying and progressing business development opportunities across local and central government, industry associations and Auckland’s wider SME community. In November 2008 I was promoted to Marketing Manager. Reporting to the firm’s CEO, I was responsible for developing and implementing the firm’s annual marketing and communication strategy.

MPA New Zealand are distributors of IT solutions, specialising in security, infrastructure and server based computing. Reporting to the Managing Director I was responsible for coordinating and executing MPA’s marketing and communications strategy. The key to this role was being able to successfully communicate the business benefits of complex technology.