Damien Hamilton Email & Phone Number

Dublin

• Strong technical mindset that delivers proven results for Clients in business sectors including travel and tourism, mobile accessories, car rental, office supplies, cosmetics, automotive and many more.• Proven track record managing large budgets Globally and Domestically through Advertising Channels including Search, Shopping, Remarketing, Display, YouTube, Gmail, Discovery, Bing Ads• Highly Analytical with deep understanding of all Traffic Sources and how to drive results with expertise in Post Click analysis.• Manage Account Managers on day-to-day basis, providing strategic advice on Client Campaigns, upskilling and effectively managing Client relationships.• Conversion orientated with deep understanding beyond last click and how available Advertising Channels contribute to drive results. • Regularly conduct successful PPC Audits and lead PPC pitches that has resulted in numerous Client wins.• Strong working knowledge of latest advancements relating to Automation solutions.• Proficient in Google Data Studio• Guest Lecturer in Dublin Institute of Technology for Msc Masters in Digital Marketing programme.

Santry Dublin

* Managing primarily 3 B2C AdWords accounts for Europcar Ireland including europcar.ie, irishcarrentals.com and carhire.ie.* Creating and implementing different PPC strategies across the 3 car rental websites.* Analysed, stripped down and revamped existing PPC campaigns.* Running successful Google Search, RSLA Search, Display Campaigns, Display Remarketing Campaigns, Gmail Beta campaigns and online video campaigns.* Running in depth post click analysis through Google Analytics.* Managing and monitoring AdRoll Facebook and web remarketing campaigns.* Manually tagging links for analysis in Google Analytics.* Updating, making recommendations and implementing successful A/B landing page tests through Google Analytics experiments.* Analysing website traffic through in depth user analysis and working closely with UX Team recommending changes to improve website conversion rates.* Responsible for the implementation of Google tracking codes through the use of Google Tag Manager* Experience in the usage of 3rd party tools including SEM Rush, Screaming Frog, Rankinity, Leadforensics..* Managing 1 B2B Adwords account for Europcar corporate services.* Reporting to management on PPC progression on a regular basis.

Dublin Ireland

• Managed 20 Google AdWords support agents providing phone, email and live chat support. • Google Analytics Subject Matter Expert.• Gained expertise in SEM metrics and measurability techniques, SEO, AdWords and optimising campaigns. • Empowered and educated customers to manage and monitor campaigns. • Improved Campaign, Ad Group and Keyword structures. Educated Clients on new product updates such as ad extensions, enhanced campaigns, bidding and budget changes, and implementing campaign tracking. • Screened and approved courtesy credits and refunds. • Utilised excel pivoting and analysing data to review KPI issues. • Conduct KPI data analysis, prepare reports and present to stakeholders, internal and Google. • Delivered training to team (AdWords, Advanced Remarketing, Analytics and Merchant Centre). • Designed and implemented new Subject Matter Expert programme to recruit new candidates. • Ramped up new hires in 4 weeks to hit targets and KPIs. Helped pass AdWords fundamentals exam. Created test AdWords accounts, troubleshooting manuals, and communicated product updates. • Introduced new consult screening tracker. Reduced consult rate from 15% to target 7%. • Instrumental in lowering customer handling times from 20 to 14 minutes. Created and improved customer query forms. • Won customer satisfaction champion 5 occasions, and quality champion on 7 occasions. • Highest first-time resolution results and consult rate for my team. • Won team of the month awards twice in an eight-month period (competing against 14 teams).

Dublin, County Dublin, Ireland

• Provided Call, Email and Chat support in relation to all account tiers, across all industries. • Conducting keyword research and competitor analysis through use of keyword tools. • Advising and monitoring acquisition reports through usage of Google Analytics. • Providing support on best practices for Google Analytics Account structure, implementation of tracking codes, manually tagging links. • Advising on advanced set up of profiles, views, filters and reporting techniques. • Advising customers in relation to on page and off page optimisation techniques. • Troubleshooting advanced PPC and Google Analytics related queries. • Upselling AdWords product features and achieving targets through sales revenue program. • Acted as Quality Reviewer. Reviewed calls, give feedback to colleagues and adhered to quality standards. • Subject Matter Expert in Google AdWords features - Search Ads, Remarketing, Product Listing ads, Display Advertising, Google Analytics, Dynamic Search Ads, and YouTube Video Ads. • Solved performance, billing, policy, risk and analytics queries through SME duties (200 staff). • Upskilled associates on new product features and changes. • Multiproduct Expert for other Google products – GMB, Merchant Centre etc. • Trained new starters. Provided call shadowing support for new starters and key contact within team. • Nominated as Best Team Player 2013.

Dublin Ireland

• Handling/replying to customer queries in a professional manner through telephone and emails.• Maintaining and updating customer information through database systems .• Liaising with internal and external stakeholders including Mortgage managers and Brokers.• Reviewing mortgage application forms received from mortgage consultants.• Requesting appropriate employment references, lenders references, valuation reports.

Bachelor Of Business Studies Degree In Marketing And E-Business, Marketing & Ebusiness

Main Studies included: Marketing, E-Business, Management Information Systems, Strategic Management, Human Resource Management, Sales.

Sureskills- Fetac Level 5 Digital Marketing Diploma., Digital Marketing

Studies Included: PPC Advertising, Analytics, Affiliate Marketing, Social Media Marketing, Email Marketing, Online PR and Search Engine.