Customers: Air Liquide, Apave, Electrolux, Véolia etc.- Empowering B2B enterprises through innovative Marketing Automation and CRM strategies.- Leading workshops, including Lead Management Process and Lead Scoring sessions to optimize solutions for key account customers.- Implementing robust Marketing Automation platforms (HubSpot, Marketing Cloud, Pardot, etc.) for seamless, high-impact campaigns.- Collaborating closely with key stakeholders to align strategies with business objectives, enhance customer engagement, and drive personalized initiatives- Spearheading innovative approaches to enhance lead generation, nurturing, and conversion strategies within a holistic marketing framework.- Leveraging data-driven insights to continually refine and optimize Marketing Automation, CRM, and related strategies for maximum impact.- Proactively addressing challenges and providing strategic recommendations to ensure a comprehensive approach to client success.

- Led CPG Europe's inbound marketing, driving lead generation and sales through highly effective demand generation strategies.- Managed a dynamic team of two professionals, optimizing workflow efficiency and ensuring top-notch performance.- Conducted buyer personas identification, enhancing targeting precision- Collaborated with sales for streamlined lead management through the establishment of a SLA- Pioneered lead nurturing programs through customer journey mapping workshops, elevating lead quality and conversion rate.- Tracked MQL/SQL metrics, optimizing marketing efforts continually.- Conducted comprehensive training sessions for local teams in inbound marketing and HubSpot expertise.* Salesforce Project Manager, CPG (2021-2022) *- Orchestrated a multimillion-dollar project across CPG Europe countries, providing regular updates to the Steering Committee.- Led high-stakes project team meetings, resolved conflicts, and ensured seamless project delivery.- Implemented a seamless HubSpot and Salesforce integration, revolutionizing marketing and sales processes for enhanced efficiency.

- Led senior-level digital marketing initiatives in a truly international setting, collaborating with a global team- Applied advanced analytics to optimize website conversions, drove successful SEA campaigns, and elevated organic search rankings through a robust SEO strategy.- Deployed and led the chat strategy across multiple countries, including Germany, France, and the United States, enhancing customer engagement.- Managed cross-functional web projects, ensuring timely delivery within budget constraints.- Cultivated strong global relationships with stakeholders and vendors, contributing to the seamless execution of international marketing initiatives.

Founded and owned MKG Digital, an Inbound Marketing Agency providing services to B2B and B2C companies.

- Led the web department, overseeing technical aspects like website development, SEO optimization, and digital advertising.- Directed multiple digital projects, with a primary focus on websites, SEO/SEA, RTB, and community management.- Allocated resources, ensuring seamless execution with a technical emphasis on user experience- Reviewed team deliverables, maintaining high technical standards in compliance with industry best practices.- Provided technical insights in client meetings, ensuring digital projects aligned with technical standards and objectives.

- Led the Marketing and Communication Strategy at Draeger, driving business growth and brand awareness.- Managed a team of product managers, providing leadership and guidance to drive product development and sales growth.- Orchestrated the development and execution of the Operative Marketing Plan and budget, ensuring alignment with company goals.- Successfully led a telemarketing unit, driving customer acquisition and retention, and organized impactful exhibitions and fairs.

- Established and led the marketing service for Brammer's French business, driving customer acquisition, retention, and overall growth.- Initiated and managed direct marketing campaigns, including successful loyalty programs, enhancing customer engagement and retention.- Created new marketing channels, identifying and testing innovative tactics to effectively reach target audiences.- Developed high-quality marketing materials, ensuring timely completion of projects in collaboration with suppliers and agencies.- Contributed to the European Marketing Team, sharing best practices and fostering cross-functional collaboration.

- Conducted market research on industrial markets across Europe, informing market targeting and sales strategies.- Created internal industry briefing materials for sales teams, leveraging market insights.

- Sold MRO products and services, cultivated strong relationships, and drove sales growth.- Provided technical assistance and guidance to customers.- Identified opportunities for cross-selling value-added products and services

Conducted daily banking transactions, promoted bank products, and ensured customer satisfaction.

Intership