Damien Snook Email & Phone Number

Pittsburgh, PA, US

Pittsburgh, PA, US

• Direct operational and data processes to facilitate Niche Direct Admissions, a real-time platform to simplify the college search and selection process and expand access to students
• Design and maintain data models, dashboards, and products to surface insights to internal stakeholders and external partners
• Use higher education and analytics experience to examine data, identify trends, and present data-informed strategic recommendations to enrollment leaders
• Lead a team of seven analysts responsible for data implementation, support, and analysis for 100+ Niche Direct Admissions partners.
• Utilize SQL and R to clean, query, and analyze platform and enrollment data to enable product and partner strategic decision-making

Raleigh, North Carolina, US

• Set strategic direction for transforming company data into powerful, actionable insight for internal client engagement and external product success
• Anticipated and provided solutions to the needs and challenges of enrollment management and retention leaders in higher education through the use of data analytics
• Designed, developed, and maintained dashboards to support enrollment management and admissions marketing processes including source analysis, enrollment funnel reporting, student engagement, and staff performance
• Expanded product offerings through the use of AI and machine learning to empower clients to make data-informed decisions

Tucson, Arizona, US

• Supported the campus with strategic admissions and enrollment management planning, goals and efforts and in advancing the use of technology and data-driven strategies and decisions
• Analyzed data related to admissions and enrollment to create prediction models related to net tuition revenue and admissions yield
• Conducted research and analysis that helped manage admissions decisions to achieve the first-time, first-year and transfer enrollment, demographic, and academic targets for the University overall as well as targets for.
• Produced executive-friendly data dashboards, research briefs, white papers, case-studies, and in-depth research reports that include actionable insights for campus leadership

Tucson, Arizona, US

Tucson, Arizona, US

• Set direction of New Student Orientation, Transfer Student Orientation, Wildcat Welcome, and other first-year transition programs.
• Collaborated and communicated with campus departments on development, coordination, and administration of orientation process and programming for 11,000+ students and 7,000+ guests annually.
• Supervised, hired, and trained four professional staff members and establishes procedures for recruiting, interviewing, selecting, and training student staff.
• Oversaw in partnership with supervisor auxiliary budget of $2.7 million for Enrollment Services, including management of incoming and outgoing funds.
• Served on Freshman Recruitment & Enrollment Services Leadership Team to set direction for recruitment and yield initiatives.
• Created program assessments and prepared reports on program outcomes.

Tucson, Arizona, US

Fairbanks, AK, US

• Managed annual operating budget of $150,000+ for orientation programming
• Coordinated orientation programs for 1,200 students and 100 family members annually
• Supervised staff of 50 student leaders, four student assistants, and one graduate intern
• Researched and developed initiatives such as online orientation and first-year experience
• Designed and produced all publications, including newsletters, schedules, and mailings
• Collaborated and communicated with academic colleges, faculty, and student services

Athens, Ohio, US

Athens, Ohio, US

Arcata, CA, US

B.A., Journalism And Mass Communication, Political Science

M.Ed, College Student Personnel