David M. Email & Phone Number

England, United Kingdom

London Area, United Kingdom

London, England, United Kingdom

Strategically market Meta's latest AI and Mixed Reality products within the UK, including the Quest range and Ray-Ban Meta smart glasses, as the Marketing Manager for Meta's innovation arm, Reality Labs.Oversee a £1m+ marketing budget, ensuring optimal investment across experiential, online, social, and above-the-line marketing activities to maximise brand exposure and drive product adoption.Lead full project management of marketing programs, both physical and digital, from ideation to execution, meticulously planning strategies and analysing performance metrics to report successes and identify growth opportunities to senior leadership.

London, England, United Kingdom

Led a team of 7 Event Marketers, ensuring seamless event delivery across EMEA and 18 APAC countries, reporting to the Global Director of Event Marketing in London.Oversaw and executed large-scale 'tentpole' brand experiential programs, such as Mobile World Congress, with a budget management responsibility exceeding $10m, including negotiating sponsorship agreements.Delivered end-to-end global projects, from ideation to execution, spanning diverse sectors including Policy Outreach (Davos/World Economic Forum), Infrastructure (Fyuz/Telecom Infra Project), Creator Marketing (Meta Creator Week), C-Level Content (Thought Leadership/Meta Connect), Instagram (Coeur Sur Paris), Partnerships (Sports, Music, and Gaming), and Innovation (Reality Labs/Viva Technology).Acted as a trusted partner to internal senior leadership (C-level, VP, Director), collaborating closely with EMEA and APAC Directors of Global Customer Marketing to strategize and localize global programs, while proactively researching regional opportunities for experience activation and program adaptation.Provided leadership, motivation, and direction to a team of 7 directs, distributed across multiple regions and locations, including conducting performance reviews and coaching sessions, resulting in top scores for internal 'pulse' employee engagement surveys.Managed team operations beyond event delivery, focusing on scaling regional projects globally to enhance brand reach and impact.Cultivated and managed relationships with over 70 experiential agencies, ensuring they were equipped with necessary tools, guidelines, and process understanding to design and execute best-in-class events aligned with the Meta brand.

Singapore

Led cross-functional experiential consumer marketing campaigns and live programming across the APAC region, with a focus on India, ensuring seamless alignment of global strategies with regional and country-specific objectives.Collaborated with agency partners to craft immersive digital experiences across multiple platforms, including WhatsApp, Instagram, FB Blue app, Messenger, and Oculus, particularly during the challenging times of Covid-19.Managed the creative development of marketing assets, ensuring adherence to company brand guidelines, and played a key role in strategising and drafting briefs for agencies during the RFP process.Played a pivotal role in wider marketing campaigns, refining, communicating, localising, and executing complex strategies to optimise the consumer, user, and attendee experience for the local audience.

London, United Kingdom

Strategised and executed marketing event strategies across diverse verticals in EMEA, driving brand awareness and engagement for Facebook.Led as Event Manager for key tentpole moments, including Mobile World Congress, Go-To Market/Product/Platform launches (e.g., Facebook Gaming launch & Messenger rebrand), and partnership programs.Managed end-to-end campaigns and events, from crafting detailed briefs aligned with company goals, collaborating with internal stakeholders and cross-functional teams, to successful execution both onsite and virtually, followed by post-event analysis and reporting for continuous strategy improvement.Oversaw budgets up to $5m, ensuring accuracy, accountability, and alignment with strategic objectives, while creating detailed execution and work back plans, evaluating results against goals, and generating actionable insights for future improvements.Demonstrated strong leadership skills, adept at adapting to changing environments and effectively prioritising tasks to meet objectives.Excelled in communication, fostering positive consumer and client relations, and effectively managing agency partnerships.

London, United Kingdom

Orchestrated the Apple Consumer Experiential program alongside B2B strategies throughout EMEIA, spearheading impactful in-person activations.Coordinated team of 15+ Event Coordinators across EMEIA, driving the ideation and execution of global campaigns and region-specific programming.Fostered seamless collaboration with cross-functional teams at Apple, including iTunes, App Store, Apple Music, iBooks, Education, Business, Merchandising, PR, Buzz, and Marcom, ensuring alignment of goals for go-to-market strategies, particularly for New Product Introductions and regional cultural moments.Contributed to the conceptualisation of the renowned 'Today At Apple' program during a period of rapid expansion, overseeing the opening of over 137 stores across EMEIA.Pioneered the integration of Retail Marketing (physical stores) with Apple Online Marketing, enhancing the synergy and impact of events strategy.Cultivated strategic partnerships with Buzz Marketing, leveraging high-profile users and influencers to amplify engagement campaigns.Effectively planned, tracked, evaluated, and reported on program results, offering valuable insights to address challenges and capitalize on opportunities.Developed and executed country-specific strategies to enhance results and established a robust succession plan for sustained success.Leveraged customer feedback metrics such as Net Promoter Score (NPS) and data analytics to drive continuous improvement and innovation.Utilised advanced data analytical tools to interpret successes, optimise customer-facing events, and enhance Video on Demand (VOD) engagement.

London, United Kingdom

Directed comprehensive event programs catering to consumer, education, and B2B audiences, meticulously overseeing logistics in collaboration with internal and external stakeholders to ensure seamless execution and success.Spearheaded the online, in-app, and print promotion of events, collaborating closely with cross-functional teams to develop and implement measurement frameworks to evaluate the effectiveness of the event calendar.

London, United Kingdom

Managed the communication of standards, goals, tools, and processes to drive the success of a pivotal customer engagement program for Apple stores throughout the southern UK region.

London, United Kingdom

Supported event planning and logistics with internal and external teams.Supported event promotion at flagship Apple stores, ranging from high profile, musical and literary events to large internal meetings and product launches.Helped faciliate various high profile training projects with Global Retail Training, to train & develop our employees and protect the brand image.Faciliated training sessions in partnership with Apple Inc Product Marketing Managers, to ensure successful delivery of product demonstrationsCoordinated the activities of high profile guest speakers and performers.

London, United Kingdom

Zanda Films is a production company I set up while at university. We won various contracts for commercial films including one for the NHS and a Medical Research company. We have competed three documentaries, including one on a well known football club.

London, United Kingdom

Experiential Marketing Partner for annual event for the month of programming Ensured the festival was in-line with the Apple customer experience and brand on-site Managed a team of 40+ staff onsite each night to ensure successful execution of overall logistics Developed role responsibilities and planning in the run up to the festival working with Apple Inc key partners

Newcastle Upon Tyne, United Kingdom

Managed cocktail bar with a team of 15 people while dealing with vendors, suppliers and customers. Achievements include building up the business from launch in its first year, to take an average of between £20,000 - £30,000 per week.

Reading, United Kingdom

Responsible for generating interest on a business-to-business basis on behalf of high technology companies, including Microsoft and SAS. This involved becoming knowledgeable about certain product offerings and then promoting them at senior management level within potential customers.

Reading, United Kingdom

Responsible for customer hotel bookings, negotiating rates, confirming dates and communicating between customers and hotels. Also taking responsibility for finding, negotiating and booking conferences and functions. Achievements included regularly exceeding targets and setting up satellite office operation.

Newcastle Upon Tyne, United Kingdom

London, United Kingdom

Was a presenter at the televised Disney “Kids Awards” ceremony at the London Arena. This involved introducing bands on stage in front of a live audience of 12,000 and presenting filmed television interviews. Presented a series of programmes on sport including interviewing then England cricket captain, Nasser Hussain.

Ba (Hons), Film And Television Production, 2:1

A Level

Gcse'S, 11 A*-C