Daniel Robinson Email & Phone Number

Royal Tunbridge Wells, GB

London, England, United Kingdom

United Kingdom

London, United Kingdom

• Leading 100+ people in the Essence Activation team covering Paid Search, Social Media, SEO, Programmatic and offline/traditional media across EMEA with 3 direct reports
• Responsible for integrating the activation teams and creation of new client activation leads to assist with this process
• On-boarding and active management of the L’Oréal PPC and Ecommerce accounts while a specialist team was built out
• Leading projects to improve performance on L’Oréal, using lifetime value and profitability analysis rather than transactions as the core optimisation metric
• Leading a Marketing Maturity Framework project to assess where there is room for improvement across our client base
• Collaborating with Client Services, Planning, Strategy, Analytics, Media Activation Technology (MAT) and Data Strategy to ensure all departments work together seamlessly

United Kingdom

• Leading the Maxus Performance Marketing team of 70+ people covering Paid Search, Social Media and Programmatic marketing with eight direct reports
• Helping to drive 20%+ agency growth per annum for four years
• Working with team leads to ensure personalised development plans were in place for every member of the team that played to their individual strengths. This in turn kept them motivated and maintain the lowest staff.
• Resource management to ensure that workloads were balanced across the teams
• Monthly team meetings to keep the team informed of key wider company, team and industry information as well as an opportunity to publicly show appreciation for great work by individuals
• Audit, negotiation and implementation of marketing technologies to improve efficiency or performance of the team and accounts

• Responsibility of running the BT digital business, one of the UK’s largest digital accounts (£50m+), which I have been able to develop and grow over this time
• Leading the BT Biddable Team, including BT Consumer, BT Business and Plusnet, working with the Client Services Director to ensure well-rounded client servicing is provided
• Integrating into the team at BT's to ensure that we were an extension of their team and not just their agency
• Identifying new ways in which client objectives can be achieved
• Taking full responsibility for overseeing the development and successful implementation of digital strategies and campaigns
• Nurturing strong relationships with key senior clients within BT media team and marketing teams, as well as creative and partnering Affiliate agencies

London, United Kingdom

Pharmacology And Molecular Genomics

Education record

Education record