As a scientist at heart, I stumbled across marketing and developed a passion for the science behind it. From the ability to plan, implement and analyse media tests, to the behavioral science needed to understand consumers and how to influence them. Media is one large experiment and I strive to be at the heart of it!I am a digital specialist with twelve years’ hands-on experience planning, buying and leading large digital performance teams working across some of the largest UK, EMEA and Global companies. I am fuelled by a motivation to better myself in the industry, to absorb, create and share knowledge. I know the value of people and how to get the best out of them and look to build lasting and effective relationships with both team members, internal teams, clients and suppliers. I have a passion for my work which I encourage in both those I am responsible for and those I collaborate with. I work well under pressure and am committed to looking for new and innovative ways to drive digital marketing forward. • Extremely competent in Paid Search, Programmatic Display, Social Media, Amazon Marketing, Attribution, Tracking and Tagging• Strong working knowledge in Affiliates, SEO & Content management as well as Offline Media channels• Leadership – Led a team of 70+ digital performance specialists at Maxus and a team of over 100 in my time at Essence• Working with media spends from £20K to £180m, launching brands, helping expand into new markets and driving significant growth in established businesses• Very comfortable chatting the complexities of media with channel experts or simplifying complex topics for non-specialists • Development of processes and Tools to drive workflow and media efficiencies