Dan Bloomfield Email & Phone Number

London, United Kingdom

London, United Kingdom

Engaged on a fixed-term consultancy contract to initiate and launch the digital marketing function for the Chronomics brand following a successful seed funding round.Responsible for planning, implementation and evaluation of all digital marketing activity, to drive B2C and B2B customer acquisition, retention and online awareness.Recruitment, supervision and coordination of a team of agencies and freelancers to deliver website, PR, marketing and creative projects. Ensured quality assurance and adherence to industry best practices, as well as legal and regulatory compliance, through creating a robust set of processes and standardised working practices.Developed and executed the brand’s multi-channel digital marketing strategy from scratch, increasing direct-to-consumer e-commerce sales +440% YOY. Coordinated and collaborated with a team of web designers and developers to build and launch new consumer website in May 2019.Gained positive exposure for the brand in high-profile national and international broadcast and print media outlets, including The New Scientist and The Daily Mail.Supported successful application to win the AXA PPP Innovation in Health Tech Award 2019.

Colchester, United Kingdom

Head of the digital marketing team at Capsule Marketing (trading as Zero Above), responsible for all aspects of team management including: managing personal & professional development of staff, setting of targets and key performance indicators (KPIs), planning digital strategy for a portfolio of clients with coordination and delegation of associated workflows. Digital marketing lead on all major client accounts, responsible for planning, implementation and evaluation of all digital media programmes and improving overall online visibility and performance. Ensuring that projects are delivered on time and on budget to the total satisfaction of clients.Supervision and coordination of web developers and designers to deliver innovation through a wide variety of website, application, marketing and creative projects. Part of the Senior Leadership Team, regularly reporting performance of digital clients and campaigns, liaising to shape the agency’s strategic direction and assessing business performance against targets. Oversaw the growth of the agency’s digital retainer and media ad spend to the highest value to date. Developed and implemented Zero Above’s user experience and conversion rate optimisation service offering, introducing robust test and learn methodologies and cutting edge tools such as Google Optimise.Secured the first website and application development projects in the Asian market for Zero Above.

Auckland, New Zealand

Head of the Search and Performance Marketing team at Resolution Agency within Dynamo Media Auckland, collaborating on multidisciplinary projects with several organisations under the Omnicom Media Group umbrella, including: OMD, PHD, data and analytics brand Annalect, and digital trading team OMG Programmatic.Responsible for all aspects of team management including: managing personal & professional development of staff, setting of targets and key performance indicators (KPIs), planning digital strategy for a portfolio of clients with coordination and delegation of associated workflows. Ensured quality assurance and adherence to industry best practices, as well as legal and regulatory compliance, through creating a robust set of processes and standardised working practices.Represented and championed the team and our work inside and outside the organisation. The team regularly received the highest praise from senior staff in the agency and key accounts, and consistently contributed work nominated for industry awards.Acted as performance marketing lead for key OMG clients and was responsible for planning, implementation and evaluation of all performance digital media programmes and improving overall web presence for these clients and a number of smaller ones.Regularly collaborated with client senior leadership and operations teams on cross-channel media and marketing strategy and implementation, ensured that digital marketing strategies were delivered in line with the organisation’s core business objectives and KPIs.Liaised with OMG and Resolution senior leadership to ensure a consistent approach across agencies on: performance reporting and targeting, staff training, and product & business development, and digital strategy and best practices.Created and maintained relationships with major media publishers and technology suppliers, leveraging these relationships to access additional training and resources.

Brighton, United Kingdom

My main responsibility was the management of 40 multilingual paid search and display accounts across 12 international websites and two brands. Other key parts of the role included:- The supervision and coordination of digital agencies and core in-house online marketing team.- Management of web analytics platforms and business intelligence, regularly reporting results to key UK and US stakeholders.- Management of conversion rate optimisation projects across the 12 websites.- Forecasting performance and setting budgets and key performance indicators (KPIs) to ensure revenue growth targets were met.

Brighton, United Kingdom

At Oban International, I was responsible for overseeing and coordinating the account portfolios of my team of digital marketing managers, alongside the training of new and existing members of staff on all aspects of SEO and PPC best practice. I also managed my own portfolio of international B2B and B2C clients, dealing with their various business requirements. This primarily involved the creation and implementation of multilingual search campaigns across a variety of search engines, acting as the main point of contact for both clients and my own team, ensuring that all deliverables were received promptly and in-line with predefined budgets, goals and KPIs.

Brighton, United Kingdom

I was responsible for creating and implementing SEO strategies for a number of small to medium sized clients based in the South-East. This involved creating effective content and selection of relevant keywords, and management of website sourcing as part of bespoke link building campaigns, improving the client’s search engine rankings and website traffic.