My roles and responsibilities within the London marketing activations team are to ensure the flagship stores activation program is in line with the product and brand strategy – including - all in-store communication and events. To create content relevant to the Originals brand and key target consumers work within the adidas Key City and Originals Brand teams to connect the store to the overall London activation plan. To drive the elements of community connectivity within the flagship stores by networking with local stores and establishing relationships with key consumers and influencers. Organise and host events both in- and out-of-store.Be a knowledgeable expert on both the Streetwear & Sneakerhead scene and the Originals brand (past, present and future), and develop methods to share this knowledge. Serve as a cultural beacon within the flagship stores, engage and inspire the flagship store teams, consumers and communities on the Originals brand.