Create and implement effective direct sales strategies and lead nationwide direct sales personnel to achieve corporate sales goals.Develop competencies and processes required to create and maintain an effective and efficient sales model.Provide leadership through effective communication, active coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary.Provide sales management, budget control, compensation programs and incentive planning.Ensure effective hiring, orientation, training, development and retention of sales and support staff.Provide supervision through field visits, observations and measurement of results to include performance appraisals and salary reviews.Proactively identify changes in hospitality and modify strategies and tactics accordingly.Prepare monthly, quarterly and annual sales forecasts.Manage to meet/exceed monthly, quarterly and annual sales forecasts.Maintain competitive knowledge to create and adjust sales strategies.Attend seminars and conferences as appropriate.