Dan Camacho Email & Phone Number

Charlotte, North Carolina, Us

Lead and direct all global Digital Marketing activities across the Honeywell corporate Center of Excellence -Manage team of 40 marketing professionals across web, paid media, SEO, social, content, analytics and MarTech-Reporting to the Chief Marketing Officer to lead global digital marketing initiatives-Collaborate with all Honeywell business units to drive Digital Marketing excellence and thought leadership

Austin, Texas, Us

Direct all global strategic inbound/outbound marketing initiatives for Oracle University across digital marketing, operations, web/eCommerce and marketing technology• Lead global OU marketing team to promote and evangelize Oracle’s learning and educationproducts and services• Own paid media strategy to drive awareness and engagement across global channels includingpaid search, display, programmatic, social, SEO and community development• Strategically drive qualified demand through outbound marketing channels including lead generation, Email marketing campaigns, lead routing/scoring, lead lifecycle optimization• Optimize and scale marketing operations by leveraging world class marketing technology OracleMarketing Cloud to drive personalization, conversion optimization, multivariate testing, propensity-to-buy modeling, and AI-driven engagement• Measure, track, and optimize marketing performance and impact through defining success KPIsand building dashboards to gain visibility into campaign data analysis• Support and drive product marketing efforts through the creation of content and collateral, brandpositioning/messaging and competitive analysis; promote product marketing materials across global internal/external audiences• Partner with IT and business stakeholders to achieve success under tight timelines across multiple business units and projects in a global setting• Define, manage and allocate $500K+ annual budget across digital marketing initiatives• Drove 161% year-over-year increase in marketing generated pipeline• Generated 313% year-over-year increase in revenue from marketing generated leads• Increased MQL to SQL conversion rate from .5% to >20%• Drove $2M+ in incremental web sales leading a ‘Digital Month’ promotion• Drove 4% YOY increase in overall sales and bookings on the OU webstore• Increased total global web orders by an average of 37% compared to prior year

Cleveland, Oh, Us

Direct all strategic branding and marketing initiatives for the enterprise digital IoT product portfolio• Own and oversee the go-to-market strategy and roadmap for the entire digital product portfolio• Drive overall digital brand and product strategy across digital product lines• Manage quarterly budget and marketing expenses in excess of $100K/QTR • Develop IoT competitor market analysis to drive product cost/price modeling, sales forecasting and marketing spend to ROI• Analyze product adoption and marketing performance metrics to drive measured growth• Oversee and manage design, creation and production of all marketing collateral and derivative content for the digital product portfolio• Support cross-functional marketing and sales initiatives to improve customer acquisition and ROI• Develop IoT channel and ISV partner strategy through cross-functional marketing engagement• Manage partner/agency engagements to drive effective collateral production

San Ramon, California, Us

Lead and direct all operational efforts for marketing technology and data management initiatives• Own and oversee commercial marketing technology stack, including roadmap and vision• Define and own overall data and analytics strategy, evaluate data management platforms and make strategic executive recommendations• Direct lead generation strategy and manage implementation of the Marketo marketing automation system to optimize lead conversion• Define and create marketing analytics dashboards to monitor performance and demonstrate positive impact to revenue from effective campaign execution• Support marketing and sales technology implementations, integrations and operationalization including Adobe Analytics, Kapost, Salesforce, JIRA, D&B data enrichment, Wordpress, etc.• Evaluate DAM solution to streamline content production, distribution, and analytics tracking• Develop, monitor and optimize processes across the marketing technology stack to improve marketing effectiveness, promote team cohesion and streamline cross-functional operations • Partner with commercial and IT stakeholder teams to build effective communication plans• Build strategic alliances with sales team to streamline lead routing and sales conversion

San Ramon, California, Us

Direct all corporate digital marketing initiatives for enterprise and developer market segments• Define and direct overall marketing strategy and execution for all digital initiatives including demand and lead generation, web development, marketing automation, and enterprise analytics• Build and manage large team of 10+ strategic marketers to develop digital marketing ecosystem• Manage quarterly budget and marketing expenses in excess of $2M/Year• Direct evaluation, implementation and maintenance of marketing applications including, Google Analytics, Drupal, Marketo, Salesforce, D&B, Tag Management, etc.• Oversee display, PPC and Retargeting advertising budget including Google Adwords, Facebook, Twitter, etc. • Develop strategic plans to build and support the overall digital marketing technology stack• Drive online acquisition of c-level and developer personas• Direct overall web strategy, design, branding and technical implementation for GE.com/digital, GEsoftware.com, Predix.io, and internal web properties• Define personalization strategy to optimize prospect engagement and lead conversion• Developer lead scoring model for marketing automation systems

•Develop profitable partnerships with clients/vendors and manage strategic online marketing/advertising initiatives•Manage and leverage various projects including production, web development, outsourcing, and online marketing initiatives•Oversee online advertising operations and execute digital marketing opportunities•Organize, develop, and manage outsource relations to aid in the execution and fulfillment of marketing objectives•Engage in company web development to ensure proper functionality and customer navigation•Systematize and develop content organization using CMS tools such as Wordpress, Joomla, etc.•Implement and integrate essential E-commerce tools to ensure proper functionality of shopping cart, Email marketing, and blogging platforms•Oversee detail-oriented production methods to give clients superior quality products and services•Employ and develop social media campaigns utilizing best practices to assure optimal web presence and visibility•Use of technologies including Adobe (CS4), Wordpress, HTML, CSS, FTP, Google (Analytics, Adwords & Adsense), Double-Click, MySql, AWeber, Constant Contact, etc.•Manage network of websites including: LDSEmergencyResources.com, SPSSguide.com, SupportVegans.com•Maintain exceptional customer service to ensure excellent ongoing client relations

San Jose, California, Us

Manage small business eCommerce website distributing Norton products.

•Developed strategic digital marketing plan to increase student enrollment, establish online presence, and to optimize digital business workflow•Authored and organized coherent social media and digital marketing plan to increase student enrollment•Managed and executed online advertising operations•Leveraged digital partnerships to strengthen and support marketing objectives•Significantly increased online presence and website traffic via Email marketing, blogging, Ad campaigns, and incentive programs•Developed strategic promotions targeted to increase conversions and sales revenue•Oversee company web development to ensure proper functionality and customer navigation•Systematized and developed content organization using CMS tools such as Wordpress, blogger, PHP, and MySQL•Employed and developed social media campaigns utilizing best practices to assure optimal web presence and visibility•Use of technologies including Wordpress, HTML, CSS, FTP, Google (Analytics, AdWords & AdSense), MySql, ExactTarget, etc.

•Managed client relationships to develop and execute impactful end-to-end retail marketing campaigns•Managed client marketing initiatives including project management, design, print production, photography, pre-media, promotional collateral, outsourcing, installation, and fulfillment•Developed fully integrated marketing campaigns from conception, implementation, and takedown to build brands such as “Nike 6.0”•Managed and track client budgets exceeding $400K per program while ensuring proper spends on corporate marketing initiatives•Establish company and client-specific based processes to maximize program effectiveness and efficiency•Developed strategic retail initiatives to elevate client brand awareness to increase corporate sales•Conducted R&D for client campaign elements to ensure correct engineering, fabrication, and production ensuring flawless execution•Oversee detail-oriented production methods to give client the highest quality products•Recommended solutions to clients when dealing with complex graphical and fixturing challenges•Analyzed and measure campaign effectiveness with an “Ideas to Insights” approach to satisfy client expectations •Leveraged existing relationships in order to cultivate new clients while increasing sales revenue•Labored cross-functionally with various groups within Nike World Headquarters including Nike 6.0, Nike Sportswear, Nike Global, Nike Canada, Nike Basketball, Nike Running, Nike Golf•Responsible for planning, organization, and execution of large-scale retail programs•Cultivated strategic partnerships with vendors to ensure quality production and implementation of projects•Clients include: Nike, Nike Canada, Adidas, Columbia Sportswear, Oregon Scientific, Dew Tour, Aequitas Capital Management, Nemo Design, Twenty-Four Seven, Java City, Starbucks, etc.

Pleasanton, California, Us

•Managed, implemented, and executed large-scale gift card programs and marketing promotions•Managed gift card implementation and distribution for world-class accounts•Developed new product offerings from concept design to final implementation and distribution•Developed promotional product incentive programs to increase consumer base•Developed strategic marketing campaigns to increase partner and corporate sales•Coordinated design, production and distribution of all retail marketing/POP materials•Satisfy client demands to develop strong corporate partnerships•Developed CPG programs for various promotional programs•Managed multiple internal and external projects simultaneously•Managed multiple fulfillment systems and corporate execution processes including DSD, Inventory control (IMS), and materials production•Meet onsite with clients to maintain relationships, develop partnership agreements, and to train company processes•Worked with major retail alliance groups including Kroger, Safeway, Publix, and Giant Eagle to develop strategic client programs •Clients include: Six Flags Theme Parks, Universal Studios, Busch Gardens Entertainment, Disney Land, Cedar Fair Theme Parks, Southwest Airlines, Shell Oil, Jet Blue, AMC Theatres, etc…

•Managed and directed all marketing and business development activities•Developed multiple online and offline marketing/advertising strategies and campaigns•Coordinated and managed setup and execution of various tradeshows•Significantly increased user base and sales•Participated in business development operations and strategic planning•Created multiple marketing brochures, advertisements, flyers, and additional company collateral•Designed, developed, and created website layouts, functionality concepts, and features•Developed strategic business-to-business relationships with various corporate partners