Dan Camacho Email & Phone Number

Charlotte, North Carolina, US

Lead and direct all global Digital Marketing activities across the Honeywell corporate Center of Excellence -Manage team of 40 marketing professionals across web, paid media, SEO, social, content, analytics and MarTech-Reporting to the Chief Marketing Officer to lead global digital marketing initiatives-Collaborate with all Honeywell business units to.

Austin, Texas, US

• Direct all global strategic inbound/outbound marketing initiatives for Oracle University across digital marketing, operations, web/eCommerce and marketing technology
• Lead global OU marketing team to promote and evangelize Oracle’s learning and educationproducts and services
• Own paid media strategy to drive awareness and engagement across global channels includingpaid search, display, programmatic, social, SEO and community development
• Strategically drive qualified demand through outbound marketing channels including lead generation, Email marketing campaigns, lead routing/scoring, lead lifecycle optimization
• Optimize and scale marketing operations by leveraging world class marketing technology OracleMarketing Cloud to drive personalization, conversion optimization, multivariate testing, propensity-to-buy modeling, and.
• Measure, track, and optimize marketing performance and impact through defining success KPIsand building dashboards to gain visibility into campaign data analysis

Cleveland, OH, US

• Direct all strategic branding and marketing initiatives for the enterprise digital IoT product portfolio
• Own and oversee the go-to-market strategy and roadmap for the entire digital product portfolio
• Drive overall digital brand and product strategy across digital product lines
• Manage quarterly budget and marketing expenses in excess of $100K/QTR
• Develop IoT competitor market analysis to drive product cost/price modeling, sales forecasting and marketing spend to ROI
• Analyze product adoption and marketing performance metrics to drive measured growth

San Ramon, California, US

• Lead and direct all operational efforts for marketing technology and data management initiatives
• Own and oversee commercial marketing technology stack, including roadmap and vision
• Define and own overall data and analytics strategy, evaluate data management platforms and make strategic executive recommendations
• Direct lead generation strategy and manage implementation of the Marketo marketing automation system to optimize lead conversion
• Define and create marketing analytics dashboards to monitor performance and demonstrate positive impact to revenue from effective campaign execution
• Support marketing and sales technology implementations, integrations and operationalization including Adobe Analytics, Kapost, Salesforce, JIRA, D&B data enrichment, Wordpress, etc.

San Ramon, California, US

• Direct all corporate digital marketing initiatives for enterprise and developer market segments
• Define and direct overall marketing strategy and execution for all digital initiatives including demand and lead generation, web development, marketing automation, and enterprise analytics
• Build and manage large team of 10+ strategic marketers to develop digital marketing ecosystem
• Manage quarterly budget and marketing expenses in excess of $2M/Year
• Direct evaluation, implementation and maintenance of marketing applications including, Google Analytics, Drupal, Marketo, Salesforce, D&B, Tag Management, etc.
• Oversee display, PPC and Retargeting advertising budget including Google Adwords, Facebook, Twitter, etc.

• Develop profitable partnerships with clients/vendors and manage strategic online marketing/advertising initiatives
• Manage and leverage various projects including production, web development, outsourcing, and online marketing initiatives
• Oversee online advertising operations and execute digital marketing opportunities
• Organize, develop, and manage outsource relations to aid in the execution and fulfillment of marketing objectives
• Engage in company web development to ensure proper functionality and customer navigation
• Systematize and develop content organization using CMS tools such as Wordpress, Joomla, etc.

San Jose, California, US

Manage small business eCommerce website distributing Norton products.

• Developed strategic digital marketing plan to increase student enrollment, establish online presence, and to optimize digital business workflow
• Authored and organized coherent social media and digital marketing plan to increase student enrollment
• Managed and executed online advertising operations
• Leveraged digital partnerships to strengthen and support marketing objectives
• Significantly increased online presence and website traffic via Email marketing, blogging, Ad campaigns, and incentive programs
• Developed strategic promotions targeted to increase conversions and sales revenue

• Managed client relationships to develop and execute impactful end-to-end retail marketing campaigns
• Managed client marketing initiatives including project management, design, print production, photography, pre-media, promotional collateral, outsourcing, installation, and fulfillment
• Developed fully integrated marketing campaigns from conception, implementation, and takedown to build brands such as “Nike 6.0”
• Managed and track client budgets exceeding $400K per program while ensuring proper spends on corporate marketing initiatives
• Establish company and client-specific based processes to maximize program effectiveness and efficiency
• Developed strategic retail initiatives to elevate client brand awareness to increase corporate sales

Pleasanton, California, US

• Managed, implemented, and executed large-scale gift card programs and marketing promotions
• Managed gift card implementation and distribution for world-class accounts
• Developed new product offerings from concept design to final implementation and distribution
• Developed promotional product incentive programs to increase consumer base
• Developed strategic marketing campaigns to increase partner and corporate sales
• Coordinated design, production and distribution of all retail marketing/POP materials

• Managed and directed all marketing and business development activities
• Developed multiple online and offline marketing/advertising strategies and campaigns
• Coordinated and managed setup and execution of various tradeshows
• Significantly increased user base and sales
• Participated in business development operations and strategic planning
• Created multiple marketing brochures, advertisements, flyers, and additional company collateral