Daniel Campo

Daniel Campo Email and Phone Number

Content Marketer | Media Strategy | Copywriting & Editing @ Infraction
Daniel Campo's Location
Greater Toronto Area, Canada, Canada
About Daniel Campo

I'm a seasoned media strategist, 360 planner, and media buyer with over 5+ years of experience with a major global agency. Specializing in consumer brand strategy for CPG brands, digital and out-of-home (OOH) marketing, and client service, I have had the great opportunity to work with some of the largest global brands including PepsiCo, Mitsubishi, Volkswagen/Audi and PetSmart. I have extensive freelance writing, editing, and content strategy experience, primarily for B2B companies, early-stage startups, and entrepreneurs getting their businesses off the ground. In the past, I have also worked as a freelance journalist, helping to produce and tell stories of significant interest to the public in Toronto, Canada.

Daniel Campo's Current Company Details
Infraction

Infraction

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Content Marketer | Media Strategy | Copywriting & Editing
Daniel Campo Work Experience Details
  • Infraction
    Fractional Content Strategist
    Infraction Oct 2024 - Present
    United Kingdom
    I coordinate with other fractional professionals to develop thought leadership, edit written content and manage our community
  • Asgard Consulting
    Grant Writer
    Asgard Consulting Mar 2024 - Present
    Toronto, Ontario, Canada
  • Heartwood Mushrooms Ltd
    Fractional Marketing Strategist & Designer
    Heartwood Mushrooms Ltd Oct 2023 - Present
    Toronto, Ontario, Canada
    Currently I'm the media & marketing strategy lead for a small Canadian growing company helping their brand succeed in an emerging market. I currently manage content creation, marketing strategy and graphic design.
  • Rebuildto
    Strategy, Marketing And Storytelling
    Rebuildto Jul 2023 - Present
    Toronto, Ontario, Canada
    RebuildTO is a non-profit initiative seeking to encourage change and restore community in Canada’s largest and most diverse city. Emerging from a collective desire to reconnect and reimagine, we're a team of passionate change-makers driven by passion and the potential to create a more vibrant, engaged city.
  • Freelance
    Freelance Writer & Editor
    Freelance Mar 2023 - Present
  • Ingoodcompany Inc.
    Copywriter & Digital Marketing Manager
    Ingoodcompany Inc. May 2014 - Present
    Toronto, Canada Area
    - Brand support through digital media strategy- Measurement, insights planning and presentation- Extensive experience with social ad management systems- Aids in planning, developing and executing digital campaigns
  • Thesocialtalks
    Writer And Editor
    Thesocialtalks Aug 2023 - Mar 2024
    Delhi, India
    TheSocialTalks.com is an independent public digital news platform that generates news, stories and editorials on pertinent issues that affect the contemporary youth. Writing on social and political issues with impartiality and in-depth analysis, we are guided by an unwavering commitment to freedom and factual reporting. Our aim is to provide concrete facts and leave the readers to reach informed opinions.
  • Oomple
    Content Writer
    Oomple Oct 2023 - Jan 2024
    Toronto, Ontario, Canada
    Writing blog content for freelancer B2B SaaS marketplace, focused on changing trends in hiring, remote and fractional work.
  • Omd Canada
    Senior Strategist
    Omd Canada Nov 2019 - Apr 2023
    Toronto, Ontario, Canada
  • Omd Canada
    Strategist
    Omd Canada Nov 2017 - Nov 2019
    Toronto, Ontario
    • Creating experience-focused, integrated, and insight-led media plans to deliver campaign goals for 9 of PepsiCo's largest and highest-profile brands, among them Pepsi, Tropicana, Gatorade, Bubly, Montellier and Naked Smoothie• Maintaining full-year budget flowcharts per brand and work closely with vendors and investment counterparts to optimize budgets for full year, million-dollar campaigns• Coordinate regularly with vendors, clients and agency partners to develop 360 strategic media plans• Helped plan, execute and managed launch of Gatorade Frost in Canada (2017) and Pepsi's NHL partnership program (2019)• Worked to develop advanced targeting approaches to better connect campaigns with consumers through leveraged insights and verifiable performance data• Focused on daily client contact for optimizing campaign performance and providing feedback• Consistently delivering thorough strategic insight and commentary in post-campaign reports
  • Omd Canada
    Assistant Digital Strategist
    Omd Canada Sep 2016 - Nov 2017
    Toronto, Canada Area
    • Overseeing regular planning & execution of various digital and social media campaigns for PepsiCo, PetSmart & Mitsubishi in Canada• Provide regular digital campaign reports with in-depth insights & analysis to inform future executions• Managing relations between vendors and partner agencies for integrated planning and 3rd party reporting• Monitoring active media campaign spending and address monthly invoice reconciliation and budget control reports• Connecting with OMD Global teams for bi-quarterly tracking reports
  • Touché!
    Digital Business Lead
    Touché! Jun 2022 - Mar 2023
    Toronto, Ontario, Canada
  • Freelance Photographer
    Photographer
    Freelance Photographer Apr 2012 - Nov 2019
    Toronto, Canada Area
    • Extensive photo retouching & video editing• Specialization in photojournalism, aiming to bring life & colour to every moment• Styles lighting and set according to each individual client's needs
  • Restaurants Canada (Formerly Crfa)
    Freelance Writer And Blog Contributor
    Restaurants Canada (Formerly Crfa) Sep 2015 - Apr 2017
    Toronto, Canada Area
    - Contributes hospitality and Canadian food-scene related content monthly- Targets specific audiences and writes pieces that promote community- Has helped build readership since the blog’s inception
  • Jumpwire Media
    Junior Producer & Copywriter
    Jumpwire Media Jul 2015 - Jan 2016
    Toronto, Canada Area
    • Regular contribution to the Jumpwire social ecosystem, aided in building the brand presence through several social channels & copywriting• Liaised with clients and created processes to ensure communication and ease of reporting• Coordinate regularly with clients and partners to develop media plans• Monitored and managed several social media channels for brand and reputation management• Worked closely with several clients, providing them with digital marketing and content creation services• Frequent reporting on campaign performance to clients
  • Network Court Reporting & Mediation
    Court Reporter
    Network Court Reporting & Mediation Apr 2013 - Aug 2015
    Toronto
    Typing verbatim court transcripts;Preparing full, court-ready legal transcripts for clients;Compiling and assembling essential information for client affidavits
  • Arbitrage Magazine
    Staff Photographer
    Arbitrage Magazine Mar 2012 - Aug 2014
    Toronto, Canada Area
    Creating a lasting database of stock photography for use on the website's main page.Shooting for several categories each month: lifestyle, culture, business and news.Coordinating with subjects, colleagues and editorial team for efficient production of photos.Monthly projects as assigned.
  • Tamarack Productions
    Productions Intern
    Tamarack Productions Jan 2012 - Mar 2014
    Toronto
  • Canada'S Olympic Broadcast Media Consortium
    Photography Desk Manager & Photo Editor
    Canada'S Olympic Broadcast Media Consortium Jun 2012 - Aug 2012
    Scarborough, Ontario
  • Workshop Experimental Design Centre & Gallery
    Freelance Videographer, Editor
    Workshop Experimental Design Centre & Gallery Jan 2012 - Jun 2012
    80 Bloor St West
    Freelance video production & post-production.Since it's launch in February of 2010, WORKshop has functioned as a laboratory dedicated to the conceptualization, design and testing of various lifestyle products inspired by the refinement and elegant simplicity of the Chinese Ming period. To find out more, visit http://workshoptoronto.com .
  • Henry'S
    Sales Associate
    Henry'S May 2011 - Aug 2011
    Pickering
  • Bell Technical Solutions
    Installation & Repair Technician
    Bell Technical Solutions Mar 2010 - Sep 2010
    Toronto, On, Scarborough, On
    Basic training in telephony and electrical work for installation of home phone and internet (residential and business)Trained in safe operation of equipmentEntrusted with company vehicle, tools, related machineryProblem-solving skills and customer relations
  • Unisource Canada
    Warehouse Specialist
    Unisource Canada Apr 2009 - Sep 2009
    Richmond Hill
    Loading and unloading transports Heavy machinery operation
  • Hospitality Services, University Of Guelph
    Conference Coordinator & Server
    Hospitality Services, University Of Guelph Sep 2007 - Apr 2009
     Organization of special events (ie. theatrical presentations, wedding ceremonies, concerts, and lectures) and direct interaction with clientele; thorough knowledge of technical equipment including sound and lighting for the coordination of events. Serving high end guests and clientele
  • Bell Canada
    Administrative Associate
    Bell Canada May 2008 - Sep 2008
     Extensive analysis using SAP programming and evaluation of sensitive data; data was then ordered specifically by multiple variables, sorted, and analyzed as needed.
  • Green Earth
    Sales Representative
    Green Earth Apr 2006 - Apr 2007
     Customer transactions including monetary, debit and credit cards. Shelving and restocking of various products. Thorough knowledge of all products in-store. Personable and friendly attitude with customers.
  • Bell Canada
    Lead Project Manager'S Assistant
    Bell Canada May 2005 - Aug 2005
     Redrawing maps of the city for specific construction sites (what could be called minor drafting); extensive data retrieval from company archives as well as input and analysis using SAP programming. Group coordination with other student employees for major rewiring projects.

Daniel Campo Education Details

Frequently Asked Questions about Daniel Campo

What company does Daniel Campo work for?

Daniel Campo works for Infraction

What is Daniel Campo's role at the current company?

Daniel Campo's current role is Content Marketer | Media Strategy | Copywriting & Editing.

What schools did Daniel Campo attend?

Daniel Campo attended University Of Guelph, Seneca College Of Applied Arts And Technology, University Of Toronto School Of Continuing Studies.

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