Daniel Campo Email and Phone Number
I'm a seasoned media strategist, 360 planner, and media buyer with over 5+ years of experience with a major global agency. Specializing in consumer brand strategy for CPG brands, digital and out-of-home (OOH) marketing, and client service, I have had the great opportunity to work with some of the largest global brands including PepsiCo, Mitsubishi, Volkswagen/Audi and PetSmart. I have extensive freelance writing, editing, and content strategy experience, primarily for B2B companies, early-stage startups, and entrepreneurs getting their businesses off the ground. In the past, I have also worked as a freelance journalist, helping to produce and tell stories of significant interest to the public in Toronto, Canada.
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Fractional Content StrategistInfraction Oct 2024 - PresentUnited KingdomI coordinate with other fractional professionals to develop thought leadership, edit written content and manage our community -
Grant WriterAsgard Consulting Mar 2024 - PresentToronto, Ontario, Canada -
Fractional Marketing Strategist & DesignerHeartwood Mushrooms Ltd Oct 2023 - PresentToronto, Ontario, CanadaCurrently I'm the media & marketing strategy lead for a small Canadian growing company helping their brand succeed in an emerging market. I currently manage content creation, marketing strategy and graphic design. -
Strategy, Marketing And StorytellingRebuildto Jul 2023 - PresentToronto, Ontario, CanadaRebuildTO is a non-profit initiative seeking to encourage change and restore community in Canada’s largest and most diverse city. Emerging from a collective desire to reconnect and reimagine, we're a team of passionate change-makers driven by passion and the potential to create a more vibrant, engaged city. -
Freelance Writer & EditorFreelance Mar 2023 - Present
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Copywriter & Digital Marketing ManagerIngoodcompany Inc. May 2014 - PresentToronto, Canada Area- Brand support through digital media strategy- Measurement, insights planning and presentation- Extensive experience with social ad management systems- Aids in planning, developing and executing digital campaigns
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Writer And EditorThesocialtalks Aug 2023 - Mar 2024Delhi, IndiaTheSocialTalks.com is an independent public digital news platform that generates news, stories and editorials on pertinent issues that affect the contemporary youth. Writing on social and political issues with impartiality and in-depth analysis, we are guided by an unwavering commitment to freedom and factual reporting. Our aim is to provide concrete facts and leave the readers to reach informed opinions. -
Content WriterOomple Oct 2023 - Jan 2024Toronto, Ontario, CanadaWriting blog content for freelancer B2B SaaS marketplace, focused on changing trends in hiring, remote and fractional work. -
Senior StrategistOmd Canada Nov 2019 - Apr 2023Toronto, Ontario, Canada -
StrategistOmd Canada Nov 2017 - Nov 2019Toronto, Ontario• Creating experience-focused, integrated, and insight-led media plans to deliver campaign goals for 9 of PepsiCo's largest and highest-profile brands, among them Pepsi, Tropicana, Gatorade, Bubly, Montellier and Naked Smoothie• Maintaining full-year budget flowcharts per brand and work closely with vendors and investment counterparts to optimize budgets for full year, million-dollar campaigns• Coordinate regularly with vendors, clients and agency partners to develop 360 strategic media plans• Helped plan, execute and managed launch of Gatorade Frost in Canada (2017) and Pepsi's NHL partnership program (2019)• Worked to develop advanced targeting approaches to better connect campaigns with consumers through leveraged insights and verifiable performance data• Focused on daily client contact for optimizing campaign performance and providing feedback• Consistently delivering thorough strategic insight and commentary in post-campaign reports -
Assistant Digital StrategistOmd Canada Sep 2016 - Nov 2017Toronto, Canada Area• Overseeing regular planning & execution of various digital and social media campaigns for PepsiCo, PetSmart & Mitsubishi in Canada• Provide regular digital campaign reports with in-depth insights & analysis to inform future executions• Managing relations between vendors and partner agencies for integrated planning and 3rd party reporting• Monitoring active media campaign spending and address monthly invoice reconciliation and budget control reports• Connecting with OMD Global teams for bi-quarterly tracking reports -
Digital Business LeadTouché! Jun 2022 - Mar 2023Toronto, Ontario, Canada -
PhotographerFreelance Photographer Apr 2012 - Nov 2019Toronto, Canada Area• Extensive photo retouching & video editing• Specialization in photojournalism, aiming to bring life & colour to every moment• Styles lighting and set according to each individual client's needs
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Freelance Writer And Blog ContributorRestaurants Canada (Formerly Crfa) Sep 2015 - Apr 2017Toronto, Canada Area- Contributes hospitality and Canadian food-scene related content monthly- Targets specific audiences and writes pieces that promote community- Has helped build readership since the blog’s inception -
Junior Producer & CopywriterJumpwire Media Jul 2015 - Jan 2016Toronto, Canada Area• Regular contribution to the Jumpwire social ecosystem, aided in building the brand presence through several social channels & copywriting• Liaised with clients and created processes to ensure communication and ease of reporting• Coordinate regularly with clients and partners to develop media plans• Monitored and managed several social media channels for brand and reputation management• Worked closely with several clients, providing them with digital marketing and content creation services• Frequent reporting on campaign performance to clients -
Court ReporterNetwork Court Reporting & Mediation Apr 2013 - Aug 2015TorontoTyping verbatim court transcripts;Preparing full, court-ready legal transcripts for clients;Compiling and assembling essential information for client affidavits -
Staff PhotographerArbitrage Magazine Mar 2012 - Aug 2014Toronto, Canada AreaCreating a lasting database of stock photography for use on the website's main page.Shooting for several categories each month: lifestyle, culture, business and news.Coordinating with subjects, colleagues and editorial team for efficient production of photos.Monthly projects as assigned. -
Productions InternTamarack Productions Jan 2012 - Mar 2014Toronto
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Photography Desk Manager & Photo EditorCanada'S Olympic Broadcast Media Consortium Jun 2012 - Aug 2012Scarborough, Ontario -
Freelance Videographer, EditorWorkshop Experimental Design Centre & Gallery Jan 2012 - Jun 201280 Bloor St WestFreelance video production & post-production.Since it's launch in February of 2010, WORKshop has functioned as a laboratory dedicated to the conceptualization, design and testing of various lifestyle products inspired by the refinement and elegant simplicity of the Chinese Ming period. To find out more, visit http://workshoptoronto.com .
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Sales AssociateHenry'S May 2011 - Aug 2011Pickering -
Installation & Repair TechnicianBell Technical Solutions Mar 2010 - Sep 2010Toronto, On, Scarborough, OnBasic training in telephony and electrical work for installation of home phone and internet (residential and business)Trained in safe operation of equipmentEntrusted with company vehicle, tools, related machineryProblem-solving skills and customer relations -
Warehouse SpecialistUnisource Canada Apr 2009 - Sep 2009Richmond HillLoading and unloading transports Heavy machinery operation -
Conference Coordinator & ServerHospitality Services, University Of Guelph Sep 2007 - Apr 2009 Organization of special events (ie. theatrical presentations, wedding ceremonies, concerts, and lectures) and direct interaction with clientele; thorough knowledge of technical equipment including sound and lighting for the coordination of events. Serving high end guests and clientele
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Administrative AssociateBell Canada May 2008 - Sep 2008 Extensive analysis using SAP programming and evaluation of sensitive data; data was then ordered specifically by multiple variables, sorted, and analyzed as needed. -
Sales RepresentativeGreen Earth Apr 2006 - Apr 2007 Customer transactions including monetary, debit and credit cards. Shelving and restocking of various products. Thorough knowledge of all products in-store. Personable and friendly attitude with customers.
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Lead Project Manager'S AssistantBell Canada May 2005 - Aug 2005 Redrawing maps of the city for specific construction sites (what could be called minor drafting); extensive data retrieval from company archives as well as input and analysis using SAP programming. Group coordination with other student employees for major rewiring projects.
Daniel Campo Education Details
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English, Theatre, Classical Studies, Philosophy -
Broadcast Journalism
Frequently Asked Questions about Daniel Campo
What company does Daniel Campo work for?
Daniel Campo works for Infraction
What is Daniel Campo's role at the current company?
Daniel Campo's current role is Content Marketer | Media Strategy | Copywriting & Editing.
What schools did Daniel Campo attend?
Daniel Campo attended University Of Guelph, Seneca College Of Applied Arts And Technology, University Of Toronto School Of Continuing Studies.
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