adidas Sport eyewear & neubau eyewear

- Developing the business from initial concept to a trading company of 4 years with growing annual turnover achieved by formulating the business strategy and goals, marketing plan, and distribution strategy. Devising and implementing all relevant business procedures. - Negotiating and securing product manufacture in the EU (Portugal and UK) in addition to managing relationships across suppliers to ensure reliable seasonal supply chain and quality assurance. - Leading the development of the online store, managing an external digital agency to build a bespoke site to our specifications and advising on modifications and continuous improvement. Managing online store from receiving stock, web photography, content management, through to customer fulfillment and returns procedures. - Establishing and ensuring growth of multiple social media and customer marketing channels. Formulating targeted social media engagement strategies. Managing and developing relationships with specialist creative digital agencies as needed to deliver against digital marketing plans. - Developing and negotiating proposals for expanding sales outlets resulting in online concessions with House of Fraser and ASOS Marketplace. Fulfilling all aspects of online concession including embedding new IT process requirements within our systems to achieve a smooth transition.

- Responsible for increasing turnover through business development activities across multiple store locations by developing the local market through existing and new clients. Initiating deals leading to improved sales across 20 branches. - Secured sponsorship deals with several Premiership and SPL Football/Rugby Clubs with involving contract negotiation, ongoing relationship management, ordering and providing tailoring for the team, managers and back room staff. - Planned and organised store events and local marketing initiatives, bringing businesses and customers together for mutual benefit. Worked within budgets to provide maximum profit - Managed sales teams over relevant branches to fulfil specific deals, events and ensure excellent customer service and sales targets were met. - Part of team tasked to open new stores. Developed business and brand building within City prior to opening, Liaised with retail operations team and directors to ensure high standards within stores. Promoted stores during opening.