* Built, implemented and measured promotional campaigns to drive traffic, awareness and sales across TEAM Schostak Family Restaurant brands: Applebee's, Wendy's, MOD Pizza, Olga's Kitchen* Orchestrated a comprehensive rebranding initiative that increased brand recognition, leveraging market research and customer insights to redefine the company's value proposition and visual identity* Developed and executed a multi-channel marketing strategy that grew traffic 7.2% YOY in a highly competitive market, utilizing targeted campaigns, loyalty and strategic partnerships* Optimized the off-premise strategy and partnerships implementing data-driven ROI analysis, resulting in a 3.6% lift in DoorDash sales and 5.2% lift in Web sales in 2023 (+7.1% YTD in 2024)* Grew PPA/Spend per Guest 5.4% excluding price through menu engineering, product development and Ops training* Conducted market analysis to identify challenges and opportunities for growth with specific attention to underperforming restaurants and dayparts including the building of a lunch value program * Led the company with a cross-brand marketing calendar to direct Operations service, culinary and hospitality training initiatives linked to brand messaging, consumer insights and guest expectations* Grew social media engagement (+100% YTD), website traffic (+31%) and PR (261.6MM estimated audience YTD) through branding efforts, partnerships and influencers

Drove revenue by increasing sales through marketing activities for 30+ units across Olga’s Kitchen and host/ghost kitchens with six consecutive periods of positive comp sales, four consecutive periods of positive comp traffic, and two consecutive periods of the highest DSP comp sales in history Planned & executed the marketing promotional calendar for media, loyalty and local store marketingManaged agencies, DSPs, socials, public relations, website and advertising as well as Marketing and CulinaryConducted market analysis to identify challenges and opportunities for growth

* Consulted with restaurants, sales teams and technology providers on the restaurant industry, opportunities for growth, and menu engineering * Built sales strategies to drive Marketing, Operations, and Menu Development* Authored The Corporate Detox essay series

* Led the global customer success and account management team for a SaaS-based U.K. start-up gathering, reporting and structuring guest data for the hospitality industry* Delivered contract renewal/revenue targets, secure lifetime client value by maximizing data and insights, and scale processes to enable expansion* Built a comprehensive customer retention and growth strategy focused on data literacy and fiscal accountability, driving seamless renewals and expansion* Managed solutioning, integration and piloting with payment, loyalty and ordering partnersincluding OLO, ReadyPay, bBot, Paytronix, Stripe and Toast* Owned the pre-Sales and on-boarding functions with direct sales experience* Strengthened executive relationships for continued growth with clients including creation and management of the Customer Advisory Board* Informed product development with market trends, client insights, and problem solving, preventing competition from entry* Served as the voice of the customer for Sales, Operations, Product, Marketing, and Finance

* Built the strategy for U.S. entry and lead the business development function to establish, grow and accelerate the company’s U.S. client base * Owned all U.S. functions from logistics to on-boarding to contracts to account management * Directed product development to meet the needs of U.S market including POS integrations and thepilot of table-side payment with Union Square Hospitality Group* Identified partnerships and integrations to increase revenue using complementary yet differentiated tech providers* Managed global marketing including product marketing, public relations, and social media

* Led the planning and execution of marketing promotional calendar for media, loyalty, and local store marketing with initiatives rooted in insights, research and brand positioning * Developed and launched best-in-class and contemporary marketing and product strategies including Endless Appetizers and a the Fresh at Friday’s brand update* Directed BOH updates with new equipment, technology and systems to improve execution* Build relationships within the Franchise network to strengthen relationships* Managed a team of 12 marketing and culinary professionals including Senior Director of Global Culinary, Director of Process Integration, and Senior Marketing Manager* Delivered budgeted financials including 300bps in food cost improvements over 12 months with prior projects delivering $32MM savings over 4 years through purchasing, recipe and execution efficiencies* Served as the face of the brand strategy across the organization including the Franchise Marketing Advisory Council, the Board of Directors, and PR functions (television, print, social)* Directed the Innovation Leadership team comprised of Vice Presidents across all organizational functions and manage the collective cross-functional resources

* Built the 360° business case for all brand and product development initiatives by leveraging insights and calculating financials* Launched breakthrough promotions to be communicated across broadcast, social and digital channels* Directed the menu and product development process cross-functionally across Culinary, Marketing, Sourcing, Quality Assurance, Finance, Operations, Distribution, Legal, and Training * Represented the brand and menu strategy on the Franchise Concept Advisory Council and partner with Franchises in the integration of brand standards* Engineered the Fridays’ menu to optimize pricing, cost and sales performance to hit budgeted targets including the launch of the menu optimization project* Managed the Director of Process Integration and the menu management team including responsibility for nutritional content, social responsibility, and media timelines

* Directed the gating process – Strategy Definition, Concept Generation, Development, Validation, Implementation, Assessment – for the brand * Directed all menu and media features to drive trial, elevate guest perceptions, and optimize financial contribution * Led the menu management team including costing and integration of recipe material into training and implementation processes* Piloted all items and equipment to streamline execution and optimize performance prior to national launch

* Optimized the product development business model to significantly improve margins through recipe, sourcing, and execution changes* Directed food & beverage testing and implementations for T.G.I. Friday’s operations* Served as the ‘voice of the operator’ for all brand and product development initiatives * Implemented new service models and new technology including gaming & music as a new profit center

* Built strategic partnerships including a “better-for-you” menu with Atkins Nutritionals * Managed R&D Project Managers and Food Cost Database Specialist* Managed the menu item development process including designation of project milestones, establishment of deadlines, and assignation of core responsibilities * Integrated improved food safety and food cost controls across the organization