Dan Dillon Email & Phone Number

New York, NY, US

* Built, implemented and measured promotional campaigns to drive traffic, awareness and sales across TEAM Schostak Family Restaurant brands: Applebee's, Wendy's, MOD Pizza, Olga's Kitchen* Orchestrated a comprehensive rebranding initiative that increased brand recognition, leveraging market research and customer insights to redefine the company's value.

Olga's Kitchen

Drove revenue by increasing sales through marketing activities for 30+ units across Olga’s Kitchen and host/ghost kitchens with six consecutive periods of positive comp sales, four consecutive periods of positive comp traffic, and two consecutive periods of the highest DSP comp sales in history Planned & executed the marketing promotional calendar for.

Greater New York City Area

* Consulted with restaurants, sales teams and technology providers on the restaurant industry, opportunities for growth, and menu engineering * Built sales strategies to drive Marketing, Operations, and Menu Development* Authored The Corporate Detox essay series

* Led the global customer success and account management team for a SaaS-based U.K. start-up gathering, reporting and structuring guest data for the hospitality industry* Delivered contract renewal/revenue targets, secure lifetime client value by maximizing data and insights, and scale processes to enable expansion* Built a comprehensive customer retention.

Greater New York City Area

* Built the strategy for U.S. entry and lead the business development function to establish, grow and accelerate the company’s U.S. client base * Owned all U.S. functions from logistics to on-boarding to contracts to account management * Directed product development to meet the needs of U.S market including POS integrations and thepilot of table-side.

* Led the planning and execution of marketing promotional calendar for media, loyalty, and local store marketing with initiatives rooted in insights, research and brand positioning * Developed and launched best-in-class and contemporary marketing and product strategies including Endless Appetizers and a the Fresh at Friday’s brand update* Directed BOH.

* Built the 360° business case for all brand and product development initiatives by leveraging insights and calculating financials* Launched breakthrough promotions to be communicated across broadcast, social and digital channels* Directed the menu and product development process cross-functionally across Culinary, Marketing, Sourcing, Quality Assurance.

* Directed the gating process – Strategy Definition, Concept Generation, Development, Validation, Implementation, Assessment – for the brand * Directed all menu and media features to drive trial, elevate guest perceptions, and optimize financial contribution * Led the menu management team including costing and integration of recipe material into training.

* Optimized the product development business model to significantly improve margins through recipe, sourcing, and execution changes* Directed food & beverage testing and implementations for T.G.I. Friday’s operations* Served as the ‘voice of the operator’ for all brand and product development initiatives * Implemented new service models and new technology.

* Built strategic partnerships including a “better-for-you” menu with Atkins Nutritionals * Managed R&D Project Managers and Food Cost Database Specialist* Managed the menu item development process including designation of project milestones, establishment of deadlines, and assignation of core responsibilities * Integrated improved food safety and food.

Ba, English

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