I work very hard to make sure the job gets done and believe that all goals are obtainable that are based on the following: An honest assessment of the current situation landscape.Both realistic and stretch goals based on the assessment.Strengths and improvement opportunities are identified and action items are put in place.Accountability and timelines are defined, reviewed and managed.My unique experiences as a long term business owner combined with my professional experience working with very large multinational companies put me in the position to help lead any company to achieve their goals.

Plan and execute a strategy to combine various products, processes and personnel into concentrated offering producing an improved bottom line across product categories. As a leader in the artificial rock industry selling into several diverse markets, a clear company message was required to be developed and implemented in order to concentrate the manufacturing assets in the most productive and profitable way possible to achieve the company goals. I helped achieve the company goals with the following:• Perform detailed margin review of all products to ensure company standards are met• Integrate new manufacturing processes to increase efficiency • Forecast monthly cash flow• Establish raw material inventory controls• Maintain inventory levels to ensure maximum turns for domestic suppliers• Develop and maintain overseas supplier relationships • Develop and implement program to monitor all inventory and usage levels of material from China• Develop new categories of business • Work with suppliers to achieve margin goals on a quarterly basis• Train and Develop employees into strong leaders within their areas of responsibilities• Look for and enter new markets to achieve growth • Achieved 26% increase in top line sales first year

Created detailed business plan, raised additional start up capital by presenting plan to financial institutions and received required funding to begin Deep Sea Aquatics as a start up business as a manufacturer and developer of high end glass aquariums and cabinetry. products for glass aquariums and wooden cabinetry for the retail aquatics and reptile trade.• Created detailed business plan to acquire necessary funding to start DSA• Forecast top and bottom line numbers forward looking to 48 months• Trained and managed team of 6 independent outside sales representatives to hit company sales goals• Maximized the efforts of a focused team of inside sales representatives• Continually reinforced sales training with 24 outside sales reps covering the country• Reduced glass costs by additional 25% by developing relationship with suppliers from China• Trained employees at all levels of the manufacturing and business process• Plan, develop, implement and maintain custom aquarium program including Quote Master™ • Consistently grew sales by cultivating new and existing relationships with customers across the country• Decreased shrink / scrap through analysis of cycle count data saving an average of 3% per year • Maintained consistent cost of goods sold percentage lower than annual forecast of 27% COGS• Developed, maintained and managed team of 30 employees: 7 office / 23 manufacturing • Managed projects across departments to ensure company direction was maintained• Designed aquariums, cabinetry and filters for the high end aquarium marketAs a business owner of a national company, I understand the importance of being driven to success at all levels.

Moved to Dallas, Texas to begin work at Oceanic Systems as the Marketing Manager. Within 24 months I was promoted to the National Sales and Marketing Manager. Using my sales and negotiation skills I assisted in the growth of Oceanic Systems as it was purchased by All Glass Aquarium - WI and again by Central Garden and Pet - CA. Each year I grew sales year over year by using forecasting and budgeting skills. Managed new regional Sales Reps as well as managed National Key Accounts, Petco and PetSamrt, for all of Central Pet aquatic category items. During this time I also developed and lauched several new products including popular sea salt mix.