Dan Flaherty Email & Phone Number

Charlotte, North Carolina Area

• Responsible for providing and coordinating analytic support to customer centric marketing initiative
• Lead marketing analyst responsible for test design and analysis of multi-phase customer centric marketing initiative
• Develop and socialize learning agenda, testing framework and results with business partners and senior executives
• Identify changes in customer performance using multi-variable regression to recommend targeted marketing changes to improve cross product customer P&L
• Coordinate analytic efforts with SMEs to validate learnings, reduce analytic turnaround time and identify potential opportunities for improvements

Charlotte, North Carolina Area

• Marketing analytics relationship lead for various teams
• Lead the development of yearly marketing learning agendas for supported areas, including the development of key questions and socialization with senior executives within marketing to gain alignment
• Work with business partners and senior executives to prioritize competing analytical projects across 4 analysts and manage customer expectations
• Partnered with marketing teams to develop testing strategy and objectives, analyze campaign and social results for marketing campaigns across phone, email, banking center and direct mail channels
• Built customer profiles of responders and non-responders to various marketing campaigns focused on customer deepening and acquisition marketing efforts
• Leveraged SQL, SAS Enterprise Guide and Excel to analyze marketing campaigns and share findings with business partners

Charlotte, North Carolina Area

• Responsible for identifying existing customer purchase patterns to develop insights that improve marketing efficiencies, increase sales and improve renewal rates
• Designed segmentation strategies and analyzed results for season pass holder marketing campaigns that generated an 11% incremental lift in season pass sales to prior year customer base
• Identified segments of existing customer base that generated a negative ROI in direct mail and shifted segments to lower cost marketing channels
• Increased season pass holder activations across all parks by partnering with business units to develop customer visitation strategy
• Built customer profiles across each business unit to help park marketing directors better understand their client base
• Partnered with IT and CRM vendor to develop business requirements for resort property CRM database

Charlotte, North Carolina Area

• Provide analytical support for account acquisition and balance build marketing campaigns thru banking center, online, outbound telemarketing and direct mail channels.
• Responsible for end to end analysis including supporting test design, data manipulation and statistical significance testing of key campaign metrics
• Communicated campaign results to partners to ensure their buy-in and understand how findings can improve upcoming business decisions
• Worked with statisticians and business partners to develop DOE and learning objectives for account acquisition and balance build campaigns
• Leveraged SQL, PC SAS and Excel to analyze marketing campaigns containing million+ rows of customer data and present recommendations to business partners

Consulting firm specializing in marketing and operations management for luxury vacation homes in North Myrtle Beach. Responsible for online marketing, competitor research, pricing analysis and vendor management.

• Responsible for providing analytical support to improve portfolio prioritization process and workforce staffing strategy.
• Worked with US Card IT CIO to create and implement US Card IT labor workforce strategy including baseline workforce assessment, metrics and future state vision.
• Created and maintained model that identified forecasted IT resource demand and created optimal platform investment ratios to increasecthroughput of high complexity projects
• Member of agile team responsible for redesign of the interaction and governance model between marketing, IT and operations to reduce end-to-end implementation time for large, complex IT projects
• Built asset sales model to calculate the impact of different sales strategies for charged off assets on Capital One’s 2008+ NIBT and NACO

• Responsible for improving call center conversion rates and aligning upcoming campaigns with available channel capacity (150+ associates)
• Redesigned sales process which improved applications and accounts generated per sales call
• Increased throughput of existing call center workforce by adjusting associate schedules to better align with customer call arrival patterns
• Developed P&L scenario model for C-level executives and senior leadership that identified critical metrics in 2005 thru 2009 operating plans to meet funding and cost reduction commitments
• Improved customer service time by leveraging DMAIC techniques to reduce non-value added off phone activities

• Partnered with auto lending and branchless savings division to develop and maintain online presence by performing advanced measurement analysis for SEO, site performance and conversion rates
• Increased annual online marketing revenue by 6x using online customer behavior patterns and integrating online strategies with traditional marketing channels in 2004
• Redesigned auto lending creative ads and value proposition, which doubled yearly sales in 2002 and 2003
• Revised online marketing strategy to improve user experience and quadrupled deposits from 2001 to 2004
• Updated online customer segmentation strategy that reduced charge-offs of online auto loans
• Launched SEO for branchless savings division to drive site traffic

• Directed cross functional team to identify ways to reduce written correspondence operational costs for credit card division
• Integrated written correspondence and call center operations into a single customer care center
• Performed quality control analysis on existing process lines
• Performed discount cash flow analysis to determine project costs for process improvements and new functionality projects based upon US Card strategy

• Designed HVAC, pumping and fuel delivery systems for bus deposits and subway systems including: scope, cost, timelines and implementation schedules
• Led cross-functional design team comprised of Mechanical, Electrical and Structural Engineers with Architects and legal department personnel
• Created mechanical requirements for design build of bus despot that became framework for future projects
• Negotiated with contractors to determine cost, scope and timelines for design changes that resolved implementation problems

Mba, Business

Activities and Societies: Beta gamma Sigma

Bs, Mechanical Engineering