Dan German
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Dan German Email & Phone Number

SVP, eCommerce at Follett Higher Education
Location: Greater Madison Area, United States 10 work roles 2 schools
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✓ Verified Jul 2026 3 data sources Profile completeness 86%

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Current company
Follett Higher Education
Role
SVP, eCommerce
Location
Greater Madison Area, United States
Company size
3664 employees

Who is Dan German? Overview

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Quick answer

Dan German is listed as SVP, eCommerce at Follett Higher Education, a with 3664 employees, based in Greater Madison Area, United States. AeroLeads shows a matched LinkedIn profile for Dan German.

Dan German previously worked as Head of Digital and Digital Marketing at Springs Window Fashions and SVP, Head of Growth at Horizon Hobby. Dan German holds Master Of Business Administration - Mba from Northwestern University - Kellogg School Of Management.

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Follett Higher Education

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Profile bio

About Dan German

Dan German brings 15+ years of experience within the direct-to-consumer eCommerce space. He most currently served as the VP of eCommerce and Customer Experience at Duluth Trading Co where he had P&L oversight. Since joining Duluth in 2018, he has built a high performing digital team, led the launch of transformational technology platforms and revamped operations to support scale.As an executive leader at Duluth, he has worked closely with the broader leadership team on forming the enterprise strategy (Big Dam Blueprint), evolving the culture and defining the roadmap that will lead to future legs of enterprise growth (both digital and new channels).Prior to Duluth, Dan worked for Deloitte Digital as a management consultant and completed his MBA from Kellogg School of Management. Dan is a creative and a passionate individual who is always looking to make a positive impact on an organization. He thrives in group settings and has a talent for bringing clarity to an approach and vision across complex business and technology environments.

Current workplace

Dan German's current company

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Follett Higher Education
Follett Higher Education
SVP, eCommerce
Madison, WI, US
Website
follett.com
Employees
3664
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10 roles · 3 years

Dan German work experience

A career timeline built from the work history available for this profile.

Svp, Head Of Growth

Current
Horizon Hobby

Champaign, Illinois, United States

2024 - Present ~2 yrs 6 mos

Vp Ecommerce And Digital Customer Experience | P&L Owner

Duluth Trading Company

Madison, Wisconsin, United States

• Scaled Duluthtrading.com yearly revenue from $310M to $400M+ while consistently deleveraging marketing spend and meeting P&L targets• Spearheaded the vision, implementation and adoption of transformational Digital marketing capabilities including CDP, journey orchestration, data science and personalization; demonstrated 30%+ ROI from transformation initiatives

Jun 2022 - Dec 2023

Sr. Director Digital, Strategy And New Business Development

Duluth Trading Company

Madison, Wisconsin, United States

• Led development and communication of Duluth’s enterprise strategy; facilitated cohesive execution of strategic initiatives across C-Suite, VP and Director level leaders• Spearheaded entry into wholesale distribution; led organizational readiness activities to support expansion with two national retailers• Analyzed and evangelized non-core enterprise growth opportunities; led execution of test and learn pilots into promotions/corporate uniforms, licensing and Amazon Marketplace (3P)

Jun 2019 - Jun 2022

Director Of Ecommerce

Duluth Trading Company

Madison, Wisconsin, United States

• Matured Duluth’s eCommerce team into an agile, product owner driven organization responsible for continuously improving and evolving the customer experience• Launched buy online, pickup in store capabilities; managed yearly adoption tactics resulting in 20% addressable customer adoption within three years

Jan 2018 - Jun 2019

Sr. Manager Digital Strategy

Kohl'S

Menomonee Falls, Wisconsin, United States

• Developed and deployed an agile “test and learn” program focused on evolving the in-storeexperience using digital technology and innovative operational practices• Aligned cross-functional resources to launch tests including mobile endless aisle, mobilecheckout, ratings and review signage and show-rooming

Jan 2017 - Jan 2018

Manager

Deloitte Digital

Chicago

• Built track record of successfully managing strategic digital projects predominately focusedon eCommerce and consumer-facing digital technologies• Developed reputation as digital thought leader, strong team builder and dedicated mentor;year-end reviews consistently within the top 10% of peer-level

Feb 2007 - Dec 2016

Director Of Ecommerce

Bucketfeet

Greater Chicago Area

Feb 2013 - Sep 2013
Team & coworkers

Colleagues at Follett Higher Education

Other employees you can reach at follett.com. View company contacts for 3664 employees →

MP Maria Petters Maria Petters Colleague at Follett Higher EducationGreater Boston, United States View → BL Brian Ladue Brian Ladue Colleague at Follett Higher EducationCrystal Lake, Illinois, United States View → KL Kyra Locklear Kyra Locklear Colleague at Follett Higher EducationPembroke, North Carolina, United States View → JJ Joshaun Jenkins Joshaun Jenkins Colleague at Follett Higher EducationJacksonville, Florida, United States View → P( Peggy (Peg) Bean Peggy (Peg) Bean Colleague at Follett Higher EducationRiverdale, Illinois, United States View → EG Eric Graham Eric Graham Colleague at Follett Higher EducationGreater Birmingham, Alabama Area, United States View → MD Michele Diedrich Michele Diedrich Colleague at Follett Higher EducationMchenry, Illinois, United States View → ML Mary Lefferson Mary Lefferson Colleague at Follett Higher EducationSt Petersburg, Florida, United States View → JH Jamien Holland Jamien Holland Colleague at Follett Higher EducationBaton Rouge, Louisiana, United States View → SB Shannon Booker Shannon Booker Colleague at Follett Higher EducationMchenry, Illinois, United States View →
2 education records

Dan German education

FAQ

Frequently asked questions about Dan German

Quick answers generated from the profile data available on this page.

What company does Dan German work for?

Dan German works for Follett Higher Education.

What is Dan German's role at Follett Higher Education?

Dan German is listed as SVP, eCommerce at Follett Higher Education.

Where is Dan German based?

Dan German is based in Greater Madison Area, United States while working with Follett Higher Education.

What companies has Dan German worked for?

Dan German has worked for Follett Higher Education, Springs Window Fashions, Horizon Hobby, Duluth Trading Company, and Kohl'S.

Who are Dan German's colleagues at Follett Higher Education?

Dan German's colleagues at Follett Higher Education include Maria Petters, Brian Ladue, Kyra Locklear, Joshaun Jenkins, and Peggy (Peg) Bean.

How can I contact Dan German?

You can use AeroLeads to view verified contact signals for Dan German at Follett Higher Education, including work email, phone, and LinkedIn data when available.

What schools did Dan German attend?

Dan German holds Master Of Business Administration - Mba from Northwestern University - Kellogg School Of Management.

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