After 10 years of experience in the digital media industry, I have gathered a wealth of experience which prompted my decision to move into freelancing/consultancy alongside my employed role with This is Digital. Over the years, my roles have varied from involvement in sales, strategy & planning, to account management, trading & activation, eventually heading up a trading team responsible for running successful mobile, video & social campaigns.Across these varied roles, I have helped advertisers navigate the minefield of online marketing platforms for video, social and mobile advertising by identifying, and forming close relationships with, best-in-market technology and media platforms. With years of experience working across all major social platforms, including Facebook, Twitter, Snapchat & Pinterest, I am very well placed to advise on maximising efficiency, hitting KPI's & utilising insight to inform strategy moving forwards. By working to a framework I have produced to audit active social campaigns, I can advise on changes & tweaks that may be hugely beneficial in terms of hitting client's goals (even if not appearing too drastic).Having built out media schedules, provided insight & recommendations and activated/optimised campaigns, I have a well-rounded understanding of what's required in terms of running a successful digital media campaign.