Dan Krenek Email & Phone Number

Austin, Texas

Austin, Texas Area

Led the development of new systems, methods, and tools to gather, process, and publish data from multiple sources. Developed methods and reports to distribute reliable, actionable information to senior leadership. Managed data warehouse to provide higher-level business insights. Created and delivered central system for documenting rules to support the development of data validation mechanisms including dates, segments, data-refresh schedules and processes. Modernized data warehouse to leverage unstructured, GPS and multi-platform data. HIGHLIGHT: Increased revenue by unifying financial data from 4 vendors into the data warehouse which exposed cost savings and revenue opportunities previously not available to the company.

Dallas/Fort Worth Area

Restructured direct marketing processes and increased sales by 40% through customer leverage and prospect-valuation modeling. Designed and delivered dynamic direct-email and target-marketing strategies for subscriber acquisition and retention campaigns. Implemented and managed data visualization tools including Tableau dashboards and Alteryx gallery apps. Built statistical models to predict and understand customer behavior. Increased engagement for email subscribers and social media users. Built and maintained email templates and web forms using branding standards. HIGHLIGHT: Added $1.2M in revenue by supporting the Advertising's external clients’ needs for effective advertising campaigns targeting their best customer profiles.

Dallas/Fort Worth Area

Managing 4 direct-reports; dramatically reduced subscriber churn through extensive cohort stop analysis in primary markets. Analyzed historical data and recent trends using SQL. Prepared circulation analysis and created direct-mail and other marketing analytics test results. Performed regular audits of databases and responded to change requests. Developed and delivered test designs yielding statistically significant improvements in results. HIGHLIGHT: Increased sales by 8% and added $90K in revenue through new upsell and pricing strategies.

Dallas/Fort Worth Area

Researched and delivered GIS information to optimize distribution systems and processes. Developed and maintained location-specific databases and reporting platforms. Reviewed, created, and distributed GIS information using MapInfo and Route Smart Technologies. Identified and resolved all issues related to database systems including service interruptions, disaster recovery, and backup plans. Responded to change requests and assured data integrity. HIGHLIGHT: Earned Star Award for superior service. Lowered operating costs by 15% through delivery route optimization. Increased revenue by 15% on State expansion project.

Bachelor’S Degree, Commercial Advertising

Commercial And Advertising Art

Used conversational German and French during immersion into multicultural environment while learning European perspective on business.