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Experienced multi-media writer, editor and PR professional. Recently certified by University of Florida as a Florida Naturalist.
Mackey Pr Inc.
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Pr Professional, Freelance Writer And EditorMackey Pr Inc.Florida, United States
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Pr Professional, Freelance Writer & EditorMackey Pr Inc. May 2012 - PresentCoconut CreekConducts publicity campaigns and special media events for various clients included the Florida Music Awards Hall of Fame, Isle Casino at Pompano Park and Newbridge Securities. A regular editorial contributor to The Parklander Magazine and on-assignment writer for Pompano! Magazine and others.Public Relations and publicity work focuses mostly on consumer products, music and entertainment, gaming, sports, hospitality, real estate, and wildlife/green/environment categories.
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Franchise OwnerFetch! Pet Care Of Fort Lauderdale Jun 2013 - Aug 2016Fort Lauderdale To North Miami* Purchased a local franchise of Fetch! Pet Care, Inc. covering primarily Fort Lauderdale and also Dania Beach, Hallandale Beach, Hollywood Beach, and North Miami Beach.* Utilized Google Analytics, Facebook, Thumbtack.com, Public Relations and other social marketing tools to attract and serve more than 150 clients in 3 years.* Interviewed, trained, managed and handled payroll 15 part time employees in 2 counties.* Sold Fetch Pet Care of Fort Lauderdale in August 2016 to concentrate full-time on writing and public relations work.
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Vice PresidentBitner Goodman 2006 - May 2012Fort LauderdaleVice president of public relations/marketing/advertising agency with responsibility primarily for the Seminole Tribe of Florida business and Seminole Casinos public relations support as well as other accounts, mostly in the entertainment business. -
Executive DirectorFolke Peterson Wildlife Center 2003 - 2006Responsible for all administration, management, public relations, and fundraising for multi-million dollar West Palm Beach hospital and rehabilitation facility for injured and orphaned wildlife rescued in Palm Beach and Broward counties.
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Publisher & EditorCoconut Creek Publishing Company 1988 - 2005Pompano BeachFounded and published international four-color 64-page magazine and online e-zine for this specialized veterinarian field. Also marketed and distributed products and books through the publication and company website.
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OwnerD.J. Mackey & Associates Pr & Marketing 1989 - 2004Pompano BeachPublic relations sole practitioner for clients primarily in the swimming pool industry, most notably manufacturers, Kreepy Krauly USA, PacFab Inc., and Pentair Pool Products.
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Account ExecutiveSmith & Knibbs Public Relations 1985 - 1990Deerfield BeachServiced business client needs for one of South Florida’s top PR agencies. Supported Sunrise-based automatic pool cleaner manufacturer, Kreepy Krauly USA with consumer and trade publicity that firmly established brand recognition of the Kreepy Krauly automatic pool cleaner. Other accounts included Mission Bay Aquatic Center, the home facility of U.S. Olympic swimming and diving teams, including Greg Louganis and other gold medal winners.
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Account ExecutiveThe Communications Group 1984 - 1985Boca RatonServiced the PR account needs of clients for thenin the real estate (particularly the Barber Group), and manufacturing fields, with emphasis on largest PR agency in Florida with press releases, new conferences, special placements, client brochure and newsletter copywriting.
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Editor & Publisher, Florida Restaurateur MagazineFlorida Restaurant Association 1981 - 1984MiamiFor association four-color monthly magazine and annual show issue, sold all advertisements, assigned or wrote, and edited all articles, created special marketing editions/sections tied to advertising, coordinated production through delivery. Turned around financially failed monthly publication into a profitable one in less than two years.
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Editor In ChiefHoffman Publications 1979 - 1981Fort LauderdaleStarted as a reporter and promoted to managing editor of international “Swimming Pool/Spa Age” trade magazine and related technical book publishing house. As editor, revived magazine’s editorial product before it was sold to the then-largest trade magazine publisher in the country.
Dan Mackey Skills
Dan Mackey Education Details
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Communication, Journalism, And Related Programs -
Florida Master Naturalist Program Graduate
Frequently Asked Questions about Dan Mackey
What company does Dan Mackey work for?
Dan Mackey works for Mackey Pr Inc.
What is Dan Mackey's role at the current company?
Dan Mackey's current role is PR Professional, Freelance Writer and Editor.
What is Dan Mackey's email address?
Dan Mackey's email address is dj****@****uth.net
What is Dan Mackey's direct phone number?
Dan Mackey's direct phone number is +195440*****
What schools did Dan Mackey attend?
Dan Mackey attended Syracuse University, University Of Florida.
What are some of Dan Mackey's interests?
Dan Mackey has interest in Birdwatching, Writing, Football, Wildlife, Scuba Diving, Children, Environment, The Sustainability Movement, Baseball, Music.
What skills is Dan Mackey known for?
Dan Mackey has skills like Public Relations, Media Relations, Press Releases, Marketing Communications, Social Media Marketing, Event Planning, Strategic Planning, Advertising, Crisis Communications, Community Relations, Social Media, Public Speaking.
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