Dan Martin is a Director, Loyalty Strategy at Riyadh Air | طيران الرياض. He possess expertise in analytics, segmentation, e commerce, customer insight, loyalty programs and 22 more skills. Colleagues describe him as "I have the privilege of working with Dan for a number of years at Collinson Group within the Loyalty Commerce division. Dan has an uncanny way of determining what the target market needs and has the capability of tweaking his marketing modules accordingly. As a strategist and a realist, he can grasp ideas in a holistic manner and still pay attention to minor details. As someone who is a creative thinker and possesses a can-do attitude, Dan is a pleasure to work with. " and "Dan is a very passsionate but considered individual who is both commercially and customer focused. He has a real passion for discovering insight and maximising its value across the business. He is also an excellent presenter and very adept at simplifying the sophisticated and complicated."