Dan Mccarthy Email & Phone Number

Northeast Region

North East Region

Greater New England Area

Newburyport Massachusetts

Worked in coordination with the owner of the business to help launch a neworganic grocery store in Newburyport Ma.Researched, analyzed, and evaluated products and brands that would be best suited for the business. Met with multiple vendors on a weekly basis in order to create better deals for the store, higher margins and dollar rings, as well as the acceptance of new items.Created in “in-store” specials to increase foot traffic and visibility.Produced flyers, menus, in-store coupons, and other marketing tools in order to create a“Buzz” around a new establishment.Participated in numerous networking meetings with other local businesses. Created dual-partnerships with other local business owners in order to create brand loyalty.

Greater Boston Area

Developed, maintained, and managed an organized list of 200 key accounts within the New England territory. Accounts ranging from small SPINS accounts, to large retailers within the territory. Managed 34 Whole Foods, 50 Market Basket's, 28 Stop and Shop's, and numerous natural stores within the area.Consistently selling the Dang brand to retailers in coordination with local distributors, brokers, and buyers.Managed key accounts on an ongoing basis to implement sales team priorities.Enhancing the business by gaining new points of distribution.Educated management on proper and effective merchandising through proper shelf management positions, display racks, equipment, POS placements, and secondary display locations.Created successful sales stories to key accounts through daily interpretation of sales data/materials (I.E. IRI)Participated in many trade show events selling and promoting the Dang brand including Expo East, Expo West, Fancy Food shows, and numerous table top events.

North Shore Massachusetts, Southern New Hampshire

Developed, executed, and achieved localized sales objectives in assigned retail stores based on national programs and objectives. Currently managing 255 Convenience stores, 26 7-Eleven’s, and 16 Wal-Mart’s. Maximize distribution, shelving, and merchandising of Wrigley products in assigned retail stores e.g., Convenience stores, Wal-Mart.Managed assigned Convenience store groups and administer trade promotion programs.Managed trade contracts, display programs, and expense budgets.Participated in new product launches and store resets at customer locations.Performed special projects at the direction of the Regional Sales Manager.

New Hampshire

Directly managed relationships and business results with dairy buyer.Responsible for all aspects of the business including assortment, merchandising, pricing, and shelvingGrowing sales, profit margin, and market share while effectively managing trade expenses.Identified sales targets and opportunities; securing new product distribution, negotiating promotions, and ensuring retail execution.Maintained and developed relationships with accounts’ Buyers, Category Managers, and others.Developed and implemented execution plans based on understanding of assortment voids, opportunity gaps, and category trends.Flawlessly executed company direction on new item launches and promotional plans.Leveraged syndicated and Point-of-Sale data to derive account-level strategies.Monitored results, identifying risks & proposing corrective actions.Identified upsides & proposing ideas to capitalize on opportunities.Leveraged resources such as Category Management and in-store retail coverage to partner with retailers for mutual success.

Responsible for a territory of 33-45 stores, owning the order and merchandising processes to drive incremental sales for Dannon and provide direction pertaining to category management insights. Worked with dairy managers on a weekly basis to ensure ample inventory for normal and promotional volume. Collaborated with store management to increase space and merchandising activities/programs allocated to the Yogurt category.

Wilmington Massachusetts

Position is responsible for product merchandising within large volume stores. This includes stocking shelves, rotating shelved product, setting up displays, cooler stocking/rotation, storage room organization and movement of product from storage to the sales floor. PRIMARY ACCOUNTABILITIES: Merchandised store shelving, coolers and displays with Pepsi products in accounts assigned by supervisor Utilized promotional material (signs, banners) in accounts Keep back room stock in neat and orderly condition Communicated sales results to store and Pepsi management Build customer relationships at store level

B.A, General Business

Activities and Societies: S.I.F.E Chapter (Students in Free Enterprise) (Sept. 2007- Present): Active member in support of educating.

Master Of Business Administration (M.B.A.), Marketing, 3.89 Summa Cum Laude

Took a 45 credit (18 class) schedule to achieve my MBA with a concentration in Marketing. Participated in a full-time schedule.

High School, General