Dan Morris is a President at PTG (PreTesting Group) at PTG (PreTesting Group). He possess expertise in advertising research, market research, brand equity, marketing research, marketing and 7 more skills. Colleagues describe him as "Dan first approached my company as a vendor offering a better and more innovative way to test advertising. I was very impressed by the fact that Pretesting tested one of our ads for free and shared the results with us showcasing their superior capabilities. Then, Dan and his team flew to Atlanta to present their ad testing solution to Autotrader. Dan was very personable, honest and straightforward and addressed all of our questions and concerns right away. He was mindful of our restricted time and focused on the main competitive advantages of his solution: saccadic eye movement and testing in a real environment allowing the viewer to skip through channels and the commercial. As a result, we were very intrigued and wanted to pilot the methodology, so that we compare the results to our current methodology. Our budget was low and Dan worked with us to provide the same quality but within our budget, for which we were very grateful. The results of the pilot were amazing and eye-opening. They provided more depth and actionability to the recommendations and we could really see the value over the traditional methodology. In addition, I'd like to mention Dan's incredible qualities, which wow-ed us: expert of his product, cutting through the chase, honest, direct, helpful, responsive, creative, trustworthy and overall pleasure to work with. Dan won us as partners and we're looking forward to working together on future projects." and "I have worked with Dan Morris at Pretesting on two significant packaging tests within the past year. Dan and his associates helped to devise and execute these tests on extremely tight timelines and under an immense amount of pressure to provide insights and to explain findings clearly and thoroughly. Both times Dan delivered by not only executing flawlessly, but also by helping us to think through design issues and overcome timing and resource hurdles. Dan worked tirelessly to make sure that we were able to get our test into market and receive results in an extremely short amount of time. It was because of this extraordinary effort that we were able to make a go/no go decision on packaging that would affect our business results for the year. The Pretesting on-shelf testing and saccadic eye tracking methodology are amazing, and provided my team with the informed insight and conclusive results needed to make our business decisions without question. Dan is an extremely talented research thought leader and his work and passion for his product are only matched by his outstanding personality. I am very pleased to have worked with Dan and would highly recommend him and his company any time."